Cross Country Healthcare (NASDAQ: CCRN) and ManpowerGroup (NYSE:MAN) are both business services companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, analyst recommendations, valuation, risk and dividends.

Profitability

This table compares Cross Country Healthcare and ManpowerGroup’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Cross Country Healthcare 1.06% 12.78% 6.02%
ManpowerGroup 2.24% 17.90% 5.78%

Risk and Volatility

Cross Country Healthcare has a beta of 0.85, suggesting that its stock price is 15% less volatile than the S&P 500. Comparatively, ManpowerGroup has a beta of 1.38, suggesting that its stock price is 38% more volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for Cross Country Healthcare and ManpowerGroup, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cross Country Healthcare 0 1 4 0 2.80
ManpowerGroup 0 4 1 0 2.20

Cross Country Healthcare presently has a consensus price target of $16.30, suggesting a potential upside of 27.44%. ManpowerGroup has a consensus price target of $105.75, suggesting a potential downside of 8.59%. Given Cross Country Healthcare’s stronger consensus rating and higher probable upside, research analysts clearly believe Cross Country Healthcare is more favorable than ManpowerGroup.

Insider & Institutional Ownership

91.3% of Cross Country Healthcare shares are owned by institutional investors. Comparatively, 93.7% of ManpowerGroup shares are owned by institutional investors. 4.2% of Cross Country Healthcare shares are owned by insiders. Comparatively, 0.9% of ManpowerGroup shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Dividends

ManpowerGroup pays an annual dividend of $1.86 per share and has a dividend yield of 1.6%. Cross Country Healthcare does not pay a dividend. ManpowerGroup pays out 28.4% of its earnings in the form of a dividend. ManpowerGroup has increased its dividend for 6 consecutive years.

Earnings and Valuation

This table compares Cross Country Healthcare and ManpowerGroup’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Cross Country Healthcare $854.40 million 0.55 $38.83 million $0.03 426.33
ManpowerGroup $19.98 billion 0.39 $853.20 million $6.55 17.66

ManpowerGroup has higher revenue and earnings than Cross Country Healthcare. ManpowerGroup is trading at a lower price-to-earnings ratio than Cross Country Healthcare, indicating that it is currently the more affordable of the two stocks.

Summary

ManpowerGroup beats Cross Country Healthcare on 9 of the 17 factors compared between the two stocks.

About Cross Country Healthcare

Cross Country Healthcare, Inc. is engaged in providing healthcare recruiting, staffing, recruiting and workforce solutions. The Company operates in three segments: Nurse and Allied Staffing, Physician Staffing and Other Human Capital Management Services. The Nurse and Allied Staffing segment provides traditional staffing, including temporary and permanent placement of travel nurses and allied professionals, and branch-based local nurses and allied staffing. The Physician Staffing segment provides physicians in various specialties, certified registered nurse anesthetists, nurse practitioners and physician assistants under its Medical Doctor Associates brand. The Other Human Capital Management Services is engaged in providing retained and contingent search services for physicians, healthcare executives, nurses, advanced practice and allied health professionals. It provides multi-specialty locum tenens services, as well as other human capital management services focused on healthcare.

About ManpowerGroup

ManpowerGroup Inc. is a provider of workforce solutions and services. The Company’s segments include Americas, Southern Europe, Northern Europe, Asia Pacific Middle East (APME), Right Management and Corporate. The Company’s Americas segment includes operations in the United States and Other Americas. Its Southern Europe segment includes operations in France, Italy and Other Southern Europe. Its Northern Europe segment includes operations in the United Kingdom, the Nordics, Germany and the Netherlands. The Company’s APME operations provide a range of workforce solutions and services offered through Manpower, Experis and ManpowerGroup Solutions, including permanent, temporary and contract recruitment, assessment and selection, training and outsourcing. The Company’s Right Management segment provides talent and career management workforce solutions. The Company provides services under its Experis brand, particularly in the areas of information technology (IT), engineering and finance.

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