DealerTrack Technologies (NASDAQ: TRAK) and Instructure (NYSE:INST) are both technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, earnings, dividends, institutional ownership, valuation, risk and profitability.

Earnings & Valuation

This table compares DealerTrack Technologies and Instructure’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
DealerTrack Technologies N/A N/A N/A N/A N/A
Instructure $133.71 million 7.41 -$47.35 million ($1.79) -18.83

DealerTrack Technologies has higher revenue, but lower earnings than Instructure.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for DealerTrack Technologies and Instructure, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DealerTrack Technologies 0 0 0 0 N/A
Instructure 0 0 6 1 3.14

Instructure has a consensus target price of $36.14, indicating a potential upside of 7.25%. Given Instructure’s higher probable upside, analysts clearly believe Instructure is more favorable than DealerTrack Technologies.

Insider and Institutional Ownership

78.3% of Instructure shares are owned by institutional investors. 12.8% of Instructure shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.


This table compares DealerTrack Technologies and Instructure’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
DealerTrack Technologies -3.45% -3.48% -1.59%
Instructure -38.12% -827.22% -45.34%


Instructure beats DealerTrack Technologies on 6 of the 9 factors compared between the two stocks.

About DealerTrack Technologies

Dealertrack Technologies, Inc. provides Web-based software solutions and services. The Company provides solutions and services for segments of the automotive retail industry, including dealers, lenders, original equipment manufacturers (OEMs), third-party retailers, aftermarket providers and other service providers. Dealertrack operates the online credit application networks in the United States and Canada. The Company’s solutions includes Digital Marketing solutions, Dealer Management solutions, F&I solutions, Inventory solutions, Registration & Titling solutions, and Collateral Management solutions. Digital Marketing solutions include digital marketing tools, such as desktop and mobile Website design, search engine optimization (SEO), search engine marketing (SEM), social media and reputation management tools. Registration & Titling solutions include online and cross-state vehicle registration services.

About Instructure

Instructure, Inc. provides cloud-based learning management platform for academic institutions and companies across the world. The Company operates in the cloud-based learning management systems segment. The Company builds its learning management applications, Canvas for the education market and Bridge for the corporate market, to enable its customers to develop, deliver and manage face-to-face and online learning experiences. The Company develops software that students, teachers and employees use to help achieve their education and learning goals. Its applications develop academic and corporate learning by providing a platform for instructors and learners, enabling frequent and open interactions, streamlining workflow, and allowing the creation and sharing of content. The Company’s platform runs on a cloud-based architecture that enables users to teach, learn and engage across a range of application environments, operating systems, devices and locations.

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