Nice Systems (NASDAQ: NICE) and Asure Software (NASDAQ:ASUR) are both computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, dividends, profitability, earnings, risk and valuation.


This table compares Nice Systems and Asure Software’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Nice Systems 7.99% 11.14% 6.91%
Asure Software -5.73% 6.93% 1.69%

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for Nice Systems and Asure Software, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nice Systems 0 5 3 0 2.38
Asure Software 0 1 7 0 2.88

Nice Systems presently has a consensus price target of $80.43, suggesting a potential downside of 1.71%. Asure Software has a consensus price target of $15.86, suggesting a potential upside of 43.89%. Given Asure Software’s stronger consensus rating and higher possible upside, analysts plainly believe Asure Software is more favorable than Nice Systems.

Insider & Institutional Ownership

43.8% of Nice Systems shares are held by institutional investors. Comparatively, 39.7% of Asure Software shares are held by institutional investors. 0.0% of Nice Systems shares are held by company insiders. Comparatively, 22.7% of Asure Software shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Volatility & Risk

Nice Systems has a beta of 0.9, meaning that its share price is 10% less volatile than the S&P 500. Comparatively, Asure Software has a beta of 1.08, meaning that its share price is 8% more volatile than the S&P 500.

Earnings & Valuation

This table compares Nice Systems and Asure Software’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Nice Systems $617.16 million 8.00 $129.93 million $1.54 53.14
Asure Software $42.76 million 3.20 $5.56 million ($0.23) -47.91

Nice Systems has higher revenue and earnings than Asure Software. Asure Software is trading at a lower price-to-earnings ratio than Nice Systems, indicating that it is currently the more affordable of the two stocks.


Nice Systems pays an annual dividend of $0.26 per share and has a dividend yield of 0.3%. Asure Software does not pay a dividend. Nice Systems pays out 16.9% of its earnings in the form of a dividend.


Nice Systems beats Asure Software on 9 of the 16 factors compared between the two stocks.

About Nice Systems

NICE Ltd., formerly NICE-Systems Ltd., is a global enterprise software provider. The Company’s segments include Customer Interactions Solutions, and Financial Crime and Compliance Solutions. The Customer Interactions Solutions segment provides data driven insights that enable businesses to deliver personalized experience to customers. The Financial Crime and Compliance Solutions segment provides real time and cross-channel fraud prevention, anti-money laundering, brokerage compliance and enterprise-wide case management. The Company serves contact centers, back office operations and retail branches, covering various industries, including communications, banking, insurance, healthcare, business processes outsourcing (BPO), government, utilities, travel and entertainment. Its Multi-Channel Recording and Interaction Management enables organizations to capture structured and unstructured customer interaction and transaction data from multiple channels.

About Asure Software

Asure Software, Inc. is a global provider of cloud-based software-as-a-service (SaaS) solutions that help companies to bring people, time, space and assets together. The Company serves approximately 6,000 clients in over 80 countries. The Company offers a range of solutions to help its clients optimize and manage mobile workforces and global workspaces. Its SaaS-based offerings include asset management, mobile room scheduling, mobile time tracking, scheduling software, space utilization solutions, tablet-based time clocks, time clocks, touch panels for room scheduling and workplace business intelligence (BI) analytics. It offers approximately two product lines, including AsureSpace and AsureForce. Its AsureSpace provides workplace management solutions that enable organizations to manage their office environments and manage real estate utilization. Its AsureForce time and labor management solutions help organizations to manage labor and labor administration costs and activities.

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