MaxPoint Interactive (NASDAQ: MXPT) and Brightcove (NASDAQ:BCOV) are both small-cap computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, risk, valuation, profitability, earnings, institutional ownership and dividends.

Volatility and Risk

MaxPoint Interactive has a beta of 2.12, suggesting that its stock price is 112% more volatile than the S&P 500. Comparatively, Brightcove has a beta of 1.81, suggesting that its stock price is 81% more volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for MaxPoint Interactive and Brightcove, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MaxPoint Interactive 0 1 0 0 2.00
Brightcove 0 2 1 0 2.33

Brightcove has a consensus price target of $7.67, suggesting a potential upside of 5.75%. Given Brightcove’s stronger consensus rating and higher probable upside, analysts plainly believe Brightcove is more favorable than MaxPoint Interactive.

Earnings & Valuation

This table compares MaxPoint Interactive and Brightcove’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
MaxPoint Interactive $144.42 million 0.65 -$8.89 million ($2.21) -6.27
Brightcove $153.34 million 1.62 -$10.62 million ($0.55) -13.18

MaxPoint Interactive has higher revenue, but lower earnings than Brightcove. Brightcove is trading at a lower price-to-earnings ratio than MaxPoint Interactive, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

8.0% of MaxPoint Interactive shares are owned by institutional investors. Comparatively, 62.2% of Brightcove shares are owned by institutional investors. 57.1% of MaxPoint Interactive shares are owned by company insiders. Comparatively, 4.4% of Brightcove shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.


This table compares MaxPoint Interactive and Brightcove’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
MaxPoint Interactive -10.18% -45.24% -19.16%
Brightcove -12.22% -19.65% -11.19%


Brightcove beats MaxPoint Interactive on 9 of the 13 factors compared between the two stocks.

About MaxPoint Interactive

MaxPoint Interactive, Inc. is a marketing technology company. The Company provides business intelligence and marketing automation solution. The Company’s MaxPoint Intelligence Platform is a cloud-based software service that enables to predict local demand for national brands based on consumers’ purchase power and intent and manage customized digital advertisements containing in-store offers and promotions to reach consumers at a local level across display, mobile, social and video channels. Through marketing automation and direct integrations with real-time bidding (RTB) exchanges, the Company’s platform delivers customized digital advertisements containing product and store specific promotions to local consumers. The Company’s customers are located in the United States and Europe, and consist of enterprises with national brands in the consumer products, retail, automotive, financial services, healthcare, telecommunications and entertainment industries.

About Brightcove

Brightcove Inc. is a global provider of cloud-based services for video. The Company’s products and services include Brightcove Video Cloud (Video Cloud), Brightcove Zencoder (Zencoder), Brightcove Once (Once), Brightcove Perform (Perform), Brightcove Video Marketing Suite (Video Marketing Suite), Brightcove Lift (Lift), Brightcove OTT Flow (OTT Flow) and Brightcove Enterprise Video Suite (Enterprise Video Suite), among others. Video Cloud is an online video platform. Video Cloud enables its customers to publish and distribute video to Internet-connected devices. Zencoder is a cloud-based video encoding service. Once is a cloud-based advertisement insertion and video stitching service. Perform is a cloud-based service for creating and managing video player experiences. Video Marketing Suite is a suite of video technologies designed to address the needs of marketers to drive awareness, engagement and conversion.

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