News coverage about Lorillard (NYSE:LO) has been trending somewhat negative this week, Accern reports. The research firm rates the sentiment of press coverage by monitoring more than 20 million blog and news sources in real-time. Accern ranks coverage of publicly-traded companies on a scale of negative one to one, with scores closest to one being the most favorable. Lorillard earned a media sentiment score of -0.05 on Accern’s scale. Accern also assigned news articles about the company an impact score of 44.2977752552935 out of 100, indicating that recent press coverage is somewhat unlikely to have an effect on the company’s share price in the near term.

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Lorillard Company Profile

Lorillard, Inc (Lorillard) is a tobacco company. The Company is engaged in the manufacture and sale of cigarettes products. The Company operates through two segments: Cigarettes and Electronic Cigarettes. The Cigarettes segment consists of the operations of Lorillard, Inc, Lorillard Tobacco and related entities.

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