Ituran Location and Control (NASDAQ: ITRN) and Lifelock (NYSE:LOCK) are both industrial products companies, but which is the superior business? We will compare the two companies based on the strength of their analyst recommendations, risk, profitability, dividends, valuation, institutional ownership and earnings.

Risk and Volatility

Ituran Location and Control has a beta of 0.8, suggesting that its stock price is 20% less volatile than the S&P 500. Comparatively, Lifelock has a beta of 1.34, suggesting that its stock price is 34% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of current ratings and price targets for Ituran Location and Control and Lifelock, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ituran Location and Control 0 0 1 0 3.00
Lifelock 1 3 0 0 1.75

Ituran Location and Control currently has a consensus target price of $31.00, suggesting a potential downside of 15.76%. Lifelock has a consensus target price of $24.00, suggesting a potential upside of 0.04%. Given Lifelock’s higher probable upside, analysts clearly believe Lifelock is more favorable than Ituran Location and Control.

Valuation & Earnings

This table compares Ituran Location and Control and Lifelock’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Ituran Location and Control $218.77 million 3.53 $65.10 million $1.95 18.87
Lifelock N/A N/A N/A $0.17 141.12

Ituran Location and Control has higher revenue and earnings than Lifelock. Ituran Location and Control is trading at a lower price-to-earnings ratio than Lifelock, indicating that it is currently the more affordable of the two stocks.

Dividends

Ituran Location and Control pays an annual dividend of $0.96 per share and has a dividend yield of 2.6%. Lifelock does not pay a dividend. Ituran Location and Control pays out 49.2% of its earnings in the form of a dividend.

Insider and Institutional Ownership

51.8% of Ituran Location and Control shares are owned by institutional investors. Comparatively, 88.8% of Lifelock shares are owned by institutional investors. 13.9% of Lifelock shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares Ituran Location and Control and Lifelock’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Ituran Location and Control 18.67% 36.12% 22.00%
Lifelock 8.46% 24.53% 10.96%

Summary

Ituran Location and Control beats Lifelock on 8 of the 13 factors compared between the two stocks.

Ituran Location and Control Company Profile

Ituran Location and Control Ltd. is a provider of location-based services, consisting of stolen vehicle recovery (SVR), fleet management services and other tracking services. The Company also provides wireless communication products used in connection with its location-based services and various other applications. Its operations consist of two segments: location-based services and wireless communications products. Its location-based services segment consists of its SVR and tracking services, fleet management and value-added services consisted of personal locater services and concierge services. Its wireless communications products segment consists of short and medium range two-way machine-to-machine wireless communications products that are used for various applications, including automatic vehicle location (AVL) and automatic vehicle identification. It primarily provides its services, as well as sells and leases its products in Israel, Brazil, Argentina and the United States.

Lifelock Company Profile

LifeLock, Inc. provides proactive identity theft protection services for consumers and consumer risk management services for enterprises. The Company monitors certain identity-related events, such as new account openings and credit-related applications. It operates in two segments: consumer segment and an enterprise segment. The Company’s LifeLock ecosystem combines data repositories of personally identifiable information and consumer transactions, predictive analytics and a technology platform. It applies predictive analytics to the data in its repositories to provide its members and enterprise customers’ actionable intelligence that helps protect against identity theft and identity fraud. It offers its consumer services on a monthly or annual subscription basis. It provides consumer risk management services, including delivering its on-demand identity risk, identity-authentication and credit information about consumers to its enterprise customers in the daily transaction flows.

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