Kemper Corporation (NYSE: KMPR) and Brighthouse Financial (NASDAQ:BHF) are both finance companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, earnings, analyst recommendations, valuation, risk, dividends and institutional ownership.


This table compares Kemper Corporation and Brighthouse Financial’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Kemper Corporation 1.95% 1.26% 0.31%
Brighthouse Financial N/A N/A N/A

Earnings & Valuation

This table compares Kemper Corporation and Brighthouse Financial’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Kemper Corporation $2.62 billion 1.07 $169.90 million $0.98 55.97
Brighthouse Financial N/A N/A N/A N/A N/A

Kemper Corporation has higher revenue and earnings than Brighthouse Financial.

Insider and Institutional Ownership

56.1% of Kemper Corporation shares are owned by institutional investors. 0.9% of Kemper Corporation shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Kemper Corporation and Brighthouse Financial, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kemper Corporation 0 1 0 1 3.00
Brighthouse Financial 1 9 0 0 1.90

Kemper Corporation presently has a consensus price target of $55.00, suggesting a potential upside of 0.27%. Brighthouse Financial has a consensus price target of $67.44, suggesting a potential upside of 10.53%. Given Brighthouse Financial’s higher possible upside, analysts clearly believe Brighthouse Financial is more favorable than Kemper Corporation.


Kemper Corporation pays an annual dividend of $0.96 per share and has a dividend yield of 1.8%. Brighthouse Financial does not pay a dividend. Kemper Corporation pays out 98.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.


Kemper Corporation beats Brighthouse Financial on 9 of the 11 factors compared between the two stocks.

About Kemper Corporation

Kemper Corporation (Kemper) is a diversified insurance holding company. The Company, through its subsidiaries, provides automobile, homeowners, life, health and other insurance products to individuals and businesses. The Company operates through two segments: Property & Casualty Insurance, and Life & Health Insurance. The Property & Casualty Insurance segment’s products include personal automobile insurance, both preferred and nonstandard, homeowners insurance, other personal insurance and commercial automobile insurance. These products are distributed primarily through independent agents and brokers. The Life & Health Insurance segment’s products are individual life, accident, health and property insurance. These products are distributed by career agents employed by the Company and independent agents and brokers.

About Brighthouse Financial

Brighthouse Financial, Inc. is a provider of life insurance and annuity products in the United States. The Company offers a range of products and services, which include variable, fixed, index-linked and income annuities, as well as variable, universal, term and whole life products. These products and services are marketed through various third party retail distribution channels in the United States. Fixed income annuities provide a guaranteed monthly income for a specified period of years and/or for the life of the annuitant. The Company operating segments include Annuities, Life and Run-off.

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