Gray Television (NYSE: GTN) is one of 32 public companies in the “Broadcasting” industry, but how does it weigh in compared to its competitors? We will compare Gray Television to related companies based on the strength of its earnings, dividends, profitability, institutional ownership, risk, analyst recommendations and valuation.

Profitability

This table compares Gray Television and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Gray Television 13.38% 17.32% 3.12%
Gray Television Competitors -21.34% 11.52% 1.96%

Volatility & Risk

Gray Television has a beta of 3.25, indicating that its share price is 225% more volatile than the S&P 500. Comparatively, Gray Television’s competitors have a beta of 1.51, indicating that their average share price is 51% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent ratings and target prices for Gray Television and its competitors, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Gray Television 0 0 4 0 3.00
Gray Television Competitors 193 959 2151 42 2.61

Gray Television presently has a consensus price target of $18.25, suggesting a potential upside of 13.00%. As a group, “Broadcasting” companies have a potential upside of 23.51%. Given Gray Television’s competitors higher probable upside, analysts clearly believe Gray Television has less favorable growth aspects than its competitors.

Earnings & Valuation

This table compares Gray Television and its competitors revenue, earnings per share and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Gray Television $872.25 million $332.14 million 10.09
Gray Television Competitors $10.65 billion $3.19 billion 19.40

Gray Television’s competitors have higher revenue and earnings than Gray Television. Gray Television is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Institutional & Insider Ownership

81.3% of Gray Television shares are held by institutional investors. Comparatively, 51.8% of shares of all “Broadcasting” companies are held by institutional investors. 12.0% of Gray Television shares are held by insiders. Comparatively, 13.3% of shares of all “Broadcasting” companies are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Gray Television beats its competitors on 7 of the 13 factors compared.

About Gray Television

Gray Television, Inc. is a television broadcast company. The Company owns and operates television stations and digital assets in various markets across the United States. As of February 21, 2017, the Company owned and/or operated television stations in 54 television markets broadcasting over 200 separate programming streams, including 37 affiliates of the CBS Network (CBS), 29 affiliates of the NBC Network (NBC), 20 affiliates of the ABC Network (ABC) and 15 affiliates of the FOX Network (FOX). In addition to a primary broadcast channel, each of its stations can also broadcast additional secondary digital channels within a market by utilizing the same bandwidth, but with different programming from the primary channel. The Company also broadcasts local news/weather channels in certain of its existing markets. Along with affiliations with ABC, CBS and FOX, the Company’s secondary channels are affiliated with various smaller networks and program services.

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