RealPage (NASDAQ: RP) and DealerTrack Technologies (NASDAQ:TRAK) are both computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, earnings, profitability, analyst recommendations, risk, institutional ownership and dividends.

Insider and Institutional Ownership

70.5% of RealPage shares are owned by institutional investors. 33.2% of RealPage shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.


This table compares RealPage and DealerTrack Technologies’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
RealPage 4.25% 10.26% 4.76%
DealerTrack Technologies -3.45% -3.48% -1.59%

Earnings & Valuation

This table compares RealPage and DealerTrack Technologies’ revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
RealPage $611.25 million 5.43 $91.37 million $0.32 131.25
DealerTrack Technologies N/A N/A N/A N/A N/A

RealPage has higher revenue and earnings than DealerTrack Technologies.

Analyst Recommendations

This is a breakdown of recent ratings and price targets for RealPage and DealerTrack Technologies, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
RealPage 1 1 5 0 2.57
DealerTrack Technologies 0 0 0 0 N/A

RealPage currently has a consensus price target of $41.29, suggesting a potential downside of 1.70%. Given RealPage’s higher probable upside, equities analysts plainly believe RealPage is more favorable than DealerTrack Technologies.


RealPage beats DealerTrack Technologies on 8 of the 8 factors compared between the two stocks.

About RealPage

RealPage, Inc. is a provider of technology to the real estate industry, helping owners, managers and investors. The Company’s property management solutions are referred to as Enterprise Resource Planning systems. Its on demand platform provides a single point of access and a repository of real-time lease transaction data, including prospect, renter and property data. Its platform consists of four primary categories of solutions: Property Management, Lease Management, Resident Services and Asset Optimization. These solutions provide complementary asset performance and investment decision support; risk mitigation, billing and utility management; resident engagement, spend management, operations and facilities management, and lead generation and lease management capabilities that collectively enable its clients to manage all the stages of the renter life cycle. In addition, its open architecture allows third-party applications to access its solutions using its RealPage Exchange platform.

About DealerTrack Technologies

Dealertrack Technologies, Inc. provides Web-based software solutions and services. The Company provides solutions and services for segments of the automotive retail industry, including dealers, lenders, original equipment manufacturers (OEMs), third-party retailers, aftermarket providers and other service providers. Dealertrack operates the online credit application networks in the United States and Canada. The Company’s solutions includes Digital Marketing solutions, Dealer Management solutions, F&I solutions, Inventory solutions, Registration & Titling solutions, and Collateral Management solutions. Digital Marketing solutions include digital marketing tools, such as desktop and mobile Website design, search engine optimization (SEO), search engine marketing (SEM), social media and reputation management tools. Registration & Titling solutions include online and cross-state vehicle registration services.

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