Harley-Davidson, Inc. (NYSE:HOG) was downgraded by Zacks Investment Research from a “hold” rating to a “sell” rating in a research note issued on Wednesday.

According to Zacks, “Harley-Davidson’s shares have substantially underperformed the industry it belongs to, in the last six months. Stiff competition and macro-economic challenges in some regions are expected to continue hurting the company’s sales. Weakness in the Financial Services segment, high raw material costs and manufacturing expenses are other concerns for Harley-Davidson. However, the company has been improving its financial position. Additionally, the company is focused on geographical and product expansion as well as increasing shareholder returns.”

A number of other research firms have also issued reports on HOG. BidaskClub upgraded Harley-Davidson from a “hold” rating to a “buy” rating in a research note on Friday, June 23rd. Goldman Sachs Group, Inc. (The) reiterated a “neutral” rating and set a $53.00 price objective on shares of Harley-Davidson in a research note on Sunday, June 18th. UBS AG reiterated a “neutral” rating and set a $57.00 price objective on shares of Harley-Davidson in a research note on Monday, June 26th. Jefferies Group LLC reiterated a “hold” rating and set a $49.00 price objective on shares of Harley-Davidson in a research note on Tuesday, July 4th. Finally, ValuEngine upgraded Harley-Davidson from a “hold” rating to a “buy” rating in a research note on Friday, July 7th. Three research analysts have rated the stock with a sell rating, seventeen have assigned a hold rating and five have given a buy rating to the company. Harley-Davidson currently has an average rating of “Hold” and an average price target of $52.38.

Shares of Harley-Davidson (NYSE:HOG) opened at 46.46 on Wednesday. Harley-Davidson has a 1-year low of $45.53 and a 1-year high of $63.40. The company has a 50-day moving average price of $47.66 and a 200-day moving average price of $52.14. The company has a market cap of $8.10 billion, a PE ratio of 13.60 and a beta of 0.87.

Harley-Davidson (NYSE:HOG) last released its quarterly earnings data on Tuesday, July 18th. The company reported $1.48 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.38 by $0.10. Harley-Davidson had a return on equity of 30.51% and a net margin of 12.30%. The company had revenue of $1.58 billion for the quarter, compared to analyst estimates of $1.60 billion. During the same period in the previous year, the company posted $1.55 EPS. The firm’s revenue for the quarter was down 5.6% compared to the same quarter last year. Equities research analysts expect that Harley-Davidson will post $3.38 earnings per share for the current fiscal year.

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In other Harley-Davidson news, insider Lawrence G. Hund sold 15,013 shares of the company’s stock in a transaction dated Wednesday, August 30th. The stock was sold at an average price of $47.18, for a total value of $708,313.34. Following the transaction, the insider now directly owns 23,673 shares in the company, valued at approximately $1,116,892.14. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. 0.70% of the stock is owned by corporate insiders.

A number of hedge funds and other institutional investors have recently made changes to their positions in the business. Northwestern Mutual Wealth Management Co. increased its stake in Harley-Davidson by 0.9% in the 2nd quarter. Northwestern Mutual Wealth Management Co. now owns 7,100 shares of the company’s stock worth $384,000 after acquiring an additional 66 shares during the last quarter. Contravisory Investment Management Inc. increased its stake in Harley-Davidson by 1.7% in the 2nd quarter. Contravisory Investment Management Inc. now owns 4,291 shares of the company’s stock worth $232,000 after acquiring an additional 72 shares during the last quarter. Louisiana State Employees Retirement System increased its stake in Harley-Davidson by 0.9% in the 2nd quarter. Louisiana State Employees Retirement System now owns 10,900 shares of the company’s stock worth $589,000 after acquiring an additional 100 shares during the last quarter. Annex Advisory Services LLC increased its stake in Harley-Davidson by 2.5% in the 2nd quarter. Annex Advisory Services LLC now owns 4,114 shares of the company’s stock worth $222,000 after acquiring an additional 102 shares during the last quarter. Finally, Norinchukin Bank The increased its stake in Harley-Davidson by 0.3% in the 2nd quarter. Norinchukin Bank The now owns 39,905 shares of the company’s stock worth $2,156,000 after acquiring an additional 127 shares during the last quarter. Institutional investors and hedge funds own 91.04% of the company’s stock.

Harley-Davidson Company Profile

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

Analyst Recommendations for Harley-Davidson (NYSE:HOG)

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