Rhumbline Advisers boosted its position in shares of The Rubicon Project, Inc. (NYSE:RUBI) by 17.5% during the 2nd quarter, according to its most recent 13F filing with the SEC. The fund owned 50,449 shares of the software maker’s stock after purchasing an additional 7,502 shares during the quarter. Rhumbline Advisers owned about 0.10% of The Rubicon Project worth $259,000 at the end of the most recent reporting period.

A number of other hedge funds have also recently made changes to their positions in the stock. Divisar Capital Management LLC grew its position in The Rubicon Project by 82.4% during the 1st quarter. Divisar Capital Management LLC now owns 1,787,488 shares of the software maker’s stock valued at $10,528,000 after purchasing an additional 807,583 shares during the last quarter. Vanguard Group Inc. grew its position in The Rubicon Project by 10.0% during the 1st quarter. Vanguard Group Inc. now owns 1,619,460 shares of the software maker’s stock valued at $9,538,000 after purchasing an additional 146,748 shares during the last quarter. Dimensional Fund Advisors LP grew its position in The Rubicon Project by 121.4% during the 1st quarter. Dimensional Fund Advisors LP now owns 1,019,934 shares of the software maker’s stock valued at $6,007,000 after purchasing an additional 559,275 shares during the last quarter. Royce & Associates LP grew its position in The Rubicon Project by 9.3% during the 1st quarter. Royce & Associates LP now owns 684,900 shares of the software maker’s stock valued at $4,034,000 after purchasing an additional 58,200 shares during the last quarter. Finally, potrero capital research llc grew its position in The Rubicon Project by 2,281.1% during the 1st quarter. potrero capital research llc now owns 470,862 shares of the software maker’s stock valued at $2,773,000 after purchasing an additional 451,087 shares during the last quarter. 62.45% of the stock is currently owned by institutional investors.

Several analysts recently commented on RUBI shares. Zacks Investment Research raised shares of The Rubicon Project from a “hold” rating to a “buy” rating and set a $5.50 price objective on the stock in a research report on Thursday, July 13th. Needham & Company LLC reissued a “hold” rating on shares of The Rubicon Project in a research report on Thursday, August 24th. Citigroup Inc. cut their price objective on shares of The Rubicon Project from $6.00 to $4.00 and set a “neutral” rating on the stock in a research report on Tuesday, September 26th. B. Riley reissued a “neutral” rating and set a $5.00 price objective on shares of The Rubicon Project in a research report on Tuesday, September 12th. Finally, BidaskClub downgraded shares of The Rubicon Project from a “hold” rating to a “sell” rating in a research report on Saturday, July 8th. Three investment analysts have rated the stock with a sell rating, nine have issued a hold rating and one has assigned a buy rating to the company’s stock. The company has a consensus rating of “Hold” and a consensus price target of $6.10.

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The Rubicon Project (NYSE:RUBI) last issued its quarterly earnings results on Tuesday, August 1st. The software maker reported ($0.21) earnings per share for the quarter, missing the Zacks’ consensus estimate of ($0.15) by ($0.06). The Rubicon Project had a negative return on equity of 1.15% and a negative net margin of 20.28%. The business had revenue of $42.90 million for the quarter, compared to analysts’ expectations of $47.98 million. During the same quarter in the previous year, the firm posted $0.17 EPS. The Rubicon Project’s revenue was down 34.1% on a year-over-year basis.

About The Rubicon Project

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

Institutional Ownership by Quarter for The Rubicon Project (NYSE:RUBI)

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