Upland Software (NASDAQ: UPLD) and AppFolio (NASDAQ:APPF) are both small-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their analyst recommendations, earnings, institutional ownership, risk, dividends, valuation and profitability.

Risk and Volatility

Upland Software has a beta of 0.53, meaning that its share price is 47% less volatile than the S&P 500. Comparatively, AppFolio has a beta of 0.76, meaning that its share price is 24% less volatile than the S&P 500.

Analyst Ratings

This is a summary of recent ratings and target prices for Upland Software and AppFolio, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Upland Software 0 1 5 0 2.83
AppFolio 0 3 2 0 2.40

Upland Software presently has a consensus price target of $27.25, indicating a potential upside of 27.75%. AppFolio has a consensus price target of $36.50, indicating a potential downside of 27.58%. Given Upland Software’s stronger consensus rating and higher probable upside, analysts clearly believe Upland Software is more favorable than AppFolio.

Institutional & Insider Ownership

26.9% of Upland Software shares are owned by institutional investors. Comparatively, 20.9% of AppFolio shares are owned by institutional investors. 30.2% of Upland Software shares are owned by insiders. Comparatively, 44.8% of AppFolio shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares Upland Software and AppFolio’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Upland Software -19.10% -23.25% -9.34%
AppFolio 0.84% 1.46% 1.12%

Earnings & Valuation

This table compares Upland Software and AppFolio’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Upland Software $82.65 million 5.32 $9.22 million ($0.92) -23.18
AppFolio $124.18 million 13.76 $4.64 million $0.03 1,680.56

Upland Software has higher revenue, but lower earnings than AppFolio. Upland Software is trading at a lower price-to-earnings ratio than AppFolio, indicating that it is currently the more affordable of the two stocks.

Summary

AppFolio beats Upland Software on 8 of the 13 factors compared between the two stocks.

About Upland Software

Upland Software Inc. is a provider of cloud-based enterprise work management software. The Company provides a family of cloud-based enterprise work management software applications for the information technology, process excellence, finance, professional services and marketing functions within organizations. Its software applications serve a range of enterprise work management needs, from strategic planning to task execution. It services customers ranging from corporations and Government agencies to small- and medium-sized businesses. Its customers operate in a range of industries, including financial services, retail, technology, manufacturing, education, consumer goods, media, and telecommunications, Government, food and beverage, healthcare and life sciences, chemicals and travel and hospitality. The Company provides a family of cloud-based enterprise work management software applications under the Upland brand.

About AppFolio

AppFolio, Inc. is a provider of industry-specific, cloud-based software solutions for small and medium-sized businesses (SMBs) in the property management and legal industries. The Company’s mobile-optimized software solutions enable its customers to work at any time and from anywhere across multiple devices. Its property management software provides small and medium-sized property managers with an end-to-end solution to their business needs. The Company’s legal software provides solo practitioners and small law firms with a streamlined practice and case management solution, allowing them to manage their practices and case load. It also offers Value+ services, such as its professionally designed Websites and electronic payment services. The Company’s property manager customers include third-party managers and owner-operators, managing single- and multi-family residences, commercial property and student housing, as well as mixed real estate portfolios.

Receive News & Stock Ratings for Upland Software Inc. Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Upland Software Inc. and related stocks with our FREE daily email newsletter.