E Commerce China Dangdang (NYSE: DANG) is one of 30 public companies in the “E-commerce & Auction Services” industry, but how does it compare to its rivals? We will compare E Commerce China Dangdang to related businesses based on the strength of its dividends, analyst recommendations, profitability, risk, earnings, valuation and institutional ownership.

Insider and Institutional Ownership

25.7% of E Commerce China Dangdang shares are held by institutional investors. Comparatively, 47.7% of shares of all “E-commerce & Auction Services” companies are held by institutional investors. 16.5% of shares of all “E-commerce & Auction Services” companies are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Profitability

This table compares E Commerce China Dangdang and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
E Commerce China Dangdang 8.34% 107.58% 17.19%
E Commerce China Dangdang Competitors -1,537.88% -31.09% -7.18%

Analyst Ratings

This is a breakdown of recent ratings and recommmendations for E Commerce China Dangdang and its rivals, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
E Commerce China Dangdang 0 0 0 0 N/A
E Commerce China Dangdang Competitors 88 693 1584 86 2.68

As a group, “E-commerce & Auction Services” companies have a potential upside of 16.88%. Given E Commerce China Dangdang’s rivals higher probable upside, analysts clearly believe E Commerce China Dangdang has less favorable growth aspects than its rivals.

Valuation & Earnings

This table compares E Commerce China Dangdang and its rivals top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
E Commerce China Dangdang N/A N/A -44.20
E Commerce China Dangdang Competitors $5.30 billion $869.12 million -30.91

E Commerce China Dangdang’s rivals have higher revenue and earnings than E Commerce China Dangdang. E Commerce China Dangdang is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Risk and Volatility

E Commerce China Dangdang has a beta of 3.34, indicating that its stock price is 234% more volatile than the S&P 500. Comparatively, E Commerce China Dangdang’s rivals have a beta of 1.53, indicating that their average stock price is 53% more volatile than the S&P 500.

E Commerce China Dangdang Company Profile

E-Commerce China Dangdang Inc. is a business to consumer e-commerce company. The Company is focused on selling books online. The Company operates and manages its business in the segment of the provision of a single class of global services for the delivery of content and applications over the Internet. It offers over 1,200,000 book titles, including approximately 1,100,000 Chinese language titles. It offers other media products and general merchandise categories on its Internet platform, including fashion and apparel beauty and personal care products, home and lifestyle products, and baby, children and maternity products. It also offers the dangdang.com marketplace program, which allows third-party merchants to sell their general merchandise products alongside its products. Its Internet platform consists of its dangdang.com Website and its Dangdang mobile shopping application. Its Dangdang Reader application allows customers to browse for, download, purchase and read e-books.

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