GRIDSUM HOLDING (NASDAQ: GSUM) and Okta (NASDAQ:OKTA) are both computer and technology companies, but which is the better stock? We will contrast the two businesses based on the strength of their dividends, profitability, risk, analyst recommendations, valuation, earnings and institutional ownership.

Profitability

This table compares GRIDSUM HOLDING and Okta’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
GRIDSUM HOLDING -26.87% -16.80% -10.15%
Okta N/A N/A N/A

Analyst Ratings

This is a breakdown of current ratings for GRIDSUM HOLDING and Okta, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
GRIDSUM HOLDING 0 0 0 0 N/A
Okta 0 3 6 0 2.67

Okta has a consensus price target of $32.67, suggesting a potential upside of 14.74%.

Valuation and Earnings

This table compares GRIDSUM HOLDING and Okta’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
GRIDSUM HOLDING $57.65 million 0.00 -$9.74 million ($0.90) N/A
Okta $160.32 million 16.97 -$83.50 million N/A N/A

GRIDSUM HOLDING has higher revenue, but lower earnings than Okta.

Institutional and Insider Ownership

30.4% of GRIDSUM HOLDING shares are held by institutional investors. Comparatively, 13.0% of Okta shares are held by institutional investors. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Okta beats GRIDSUM HOLDING on 5 of the 7 factors compared between the two stocks.

GRIDSUM HOLDING Company Profile

Gridsum Holding Inc. is a holding company. The Company provides data analysis software for multinational and domestic enterprises, and government agencies in China. The Company’s technology, the Gridsum Big Data Platform performs multi-dimensional correlation analysis and analyzes real-time events. The Company offers various types of solutions and technologies. The Company’s software products are designed for a range of commercial and governmental applications. The Company’s products focus on digital marketing analytics and automation solutions. The Company offers Web analytics solutions based on data warehouse technology to build solutions on a distributed data warehouse architecture, using the open-source Hadoop framework. The Company delivers its solutions as cloud-based software-as-a-service (SaaS) offerings that manage information technology (IT) support costs by outsourcing hardware and software maintenance and support.

Okta Company Profile

Okta, Inc. is a United States-based independent provider of identity for the enterprise. The Company’s Okta Identity Cloud connects and protects employees. It also connects enterprises to their partners, suppliers and customers. The Company offers products, such as Okta information technology (IT) Products and Okta for Developers. Its Okta IT Products include Single Sign-On, Mobility Management, Adaptive Multi-Factor Authentication, Lifecycle Management and Universal Directory. The Okta for Developers include Complete Authentication, User Management, Application Programming Interface (API) Access Management and Developer Tools. The Company offers solutions, such as access applications across multiple domains; cloud applications on mobile devices; connecting to distributor and supplier identities; employee single sign-on (SSO) to applications; employee system of record; secure customer identity management; secure infrastructure and services, and mobile device lifecycle automation.

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