Staples (NASDAQ: SPLS) and EVINE Live (NASDAQ:EVLV) are both other specialty retailers – nec companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, dividends, earnings, profitability, analyst recommendations, valuation and risk.

Earnings & Valuation

This table compares Staples and EVINE Live’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
Staples N/A N/A N/A ($0.38) N/A
EVINE Live $666.21 million 0.11 -$8.74 million ($0.12) -9.33

Staples has higher revenue, but lower earnings than EVINE Live. EVINE Live is trading at a lower price-to-earnings ratio than Staples, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Staples and EVINE Live’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Staples 1.61% 7.49% 3.33%
EVINE Live -1.08% -8.38% -2.45%

Institutional and Insider Ownership

85.6% of Staples shares are owned by institutional investors. Comparatively, 34.2% of EVINE Live shares are owned by institutional investors. 0.7% of Staples shares are owned by company insiders. Comparatively, 4.2% of EVINE Live shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Analyst Recommendations

This is a summary of current ratings and recommmendations for Staples and EVINE Live, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Staples 0 5 1 0 2.17
EVINE Live 0 0 3 0 3.00

Staples presently has a consensus price target of $8.85, indicating a potential upside of Infinity. EVINE Live has a consensus price target of $2.10, indicating a potential upside of 87.50%. Given Staples’ higher probable upside, research analysts clearly believe Staples is more favorable than EVINE Live.

About Staples

Staples, Inc. (Staples) is a provider of products and services that serve the needs of business customers and consumers. The Company offers a range of print and marketing and technology services. The Company’s segments include North American Delivery, North American Retail and Other. The North American Delivery segment consists of the United States and Canadian businesses, including Staples Business Advantage, staples.com, staples.ca, and quill.com, that sell and deliver products and services primarily to businesses. The North American Retail segment includes its retail stores in the United States and Canada. As of January 28, 2017, its North American Retail segment consisted of 1,255 stores in the United States and 304 stores in Canada. The Company has other businesses in Australia, South America and Asia. Staples Australia serves primarily contract and government customers in Australia and New Zealand. The Company also has operations in China, Argentina, Taiwan and Brazil.

About EVINE Live

EVINE Live Inc. is a digital commerce company. The Company operates through the digital commerce retailing segment. The Company offers a mix of brands directly to consumers in an engaging and informative shopping experience through television (TV), online and mobile devices. It operates an around the clock television shopping network, EVINE Live, which is distributed primarily on cable and satellite systems, through which the Company offers brand products in the categories of jewelry and watches, home and consumer electronics, beauty, and fashion and accessories. In addition, it offers a collection of men’s and women’s watches from classic to modern designs. It features home decor, bed and bath textiles, cookware, kitchen electrics, mattresses, tabletop accessories and home furnishings. Its beauty assortment features a range of skincare, cosmetics, hair care, and bath and body products. It also offers a range of apparel, outerwear, intimates, handbags, accessories and footwear.

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