Zacks Investment Research downgraded shares of Baozun Inc. (NASDAQ:BZUN) from a buy rating to a hold rating in a research report released on Friday morning.

According to Zacks, “Baozun Inc. offers digital and e-commerce service primarily in China. The Company’s services include website design, development and hosting, information technology infrastructure, customer service, warehousing and logistics services as well as digital marketing. Baozun Inc. is based in SHANGHAI, China. “

BZUN has been the subject of a number of other research reports. Vetr downgraded shares of Baozun from a hold rating to a sell rating and set a $35.58 price objective for the company. in a research report on Wednesday, September 13th. BidaskClub upgraded shares of Baozun from a buy rating to a strong-buy rating in a research report on Monday, July 17th. Bank of America Corporation upped their price objective on shares of Baozun from $34.00 to $38.00 and gave the stock a buy rating in a research report on Monday, September 11th. Deutsche Bank AG downgraded shares of Baozun from a buy rating to a hold rating and upped their price objective for the stock from $25.00 to $30.00 in a research report on Wednesday, August 23rd. Finally, Citigroup Inc. assumed coverage on shares of Baozun in a research report on Thursday, August 31st. They issued a buy rating and a $38.00 price objective for the company. Two investment analysts have rated the stock with a hold rating, two have given a buy rating and two have assigned a strong buy rating to the company’s stock. Baozun has a consensus rating of Buy and an average price target of $36.54.

Shares of Baozun (NASDAQ BZUN) traded up $0.53 during trading on Friday, hitting $32.86. 1,459,000 shares of the company’s stock were exchanged, compared to its average volume of 2,259,998. The firm has a market capitalization of $1,784.76, a P/E ratio of 91.28 and a beta of 4.64. Baozun has a 1-year low of $10.87 and a 1-year high of $40.65.

Baozun (NASDAQ:BZUN) last issued its quarterly earnings data on Monday, August 21st. The technology company reported $0.08 earnings per share for the quarter, missing analysts’ consensus estimates of $0.09 by ($0.01). The firm had revenue of $131.04 million during the quarter. Baozun had a return on equity of 9.19% and a net margin of 3.26%. analysts expect that Baozun will post 0.58 earnings per share for the current year.

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Several hedge funds have recently added to or reduced their stakes in the company. Tairen Capital Ltd increased its stake in shares of Baozun by 94.6% during the second quarter. Tairen Capital Ltd now owns 1,777,650 shares of the technology company’s stock worth $21,456,000 after purchasing an additional 864,041 shares in the last quarter. TB Alternative Assets Ltd. purchased a new stake in shares of Baozun during the third quarter worth about $44,810,000. Ariose Capital Management Ltd purchased a new stake in shares of Baozun during the third quarter worth about $30,886,000. Harvest Fund Management Co. Ltd increased its stake in shares of Baozun by 78.2% during the second quarter. Harvest Fund Management Co. Ltd now owns 790,142 shares of the technology company’s stock worth $17,517,000 after purchasing an additional 346,861 shares in the last quarter. Finally, Franklin Resources Inc. purchased a new stake in shares of Baozun during the second quarter worth about $16,599,000. 34.34% of the stock is owned by institutional investors and hedge funds.

About Baozun

Baozun Inc is a brand e-commerce solutions company. The Company is engaged in providing end-to-end e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment.

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