TechTarget (NASDAQ: TTGT) and Sykes Enterprises, (NASDAQ:SYKE) are both small-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, risk, valuation, earnings, institutional ownership, analyst recommendations and profitability.

Institutional & Insider Ownership

55.9% of TechTarget shares are held by institutional investors. Comparatively, 85.5% of Sykes Enterprises, shares are held by institutional investors. 30.2% of TechTarget shares are held by company insiders. Comparatively, 2.7% of Sykes Enterprises, shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Valuation and Earnings

This table compares TechTarget and Sykes Enterprises,’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
TechTarget $106.63 million 3.49 $2.41 million $0.12 112.50
Sykes Enterprises, $1.46 billion 0.84 $62.39 million $1.61 17.74

Sykes Enterprises, has higher revenue and earnings than TechTarget. Sykes Enterprises, is trading at a lower price-to-earnings ratio than TechTarget, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for TechTarget and Sykes Enterprises,, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
TechTarget 0 1 3 0 2.75
Sykes Enterprises, 0 1 2 0 2.67

TechTarget currently has a consensus price target of $12.33, suggesting a potential downside of 8.64%. Sykes Enterprises, has a consensus price target of $33.67, suggesting a potential upside of 17.88%. Given Sykes Enterprises,’s higher probable upside, analysts clearly believe Sykes Enterprises, is more favorable than TechTarget.

Profitability

This table compares TechTarget and Sykes Enterprises,’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
TechTarget 3.33% 3.01% 2.10%
Sykes Enterprises, 4.32% 11.33% 6.81%

Risk & Volatility

TechTarget has a beta of 1.36, indicating that its share price is 36% more volatile than the S&P 500. Comparatively, Sykes Enterprises, has a beta of 0.85, indicating that its share price is 15% less volatile than the S&P 500.

Summary

Sykes Enterprises, beats TechTarget on 8 of the 14 factors compared between the two stocks.

TechTarget Company Profile

TechTarget, Inc. provides online content that helps buyers and sellers of corporate information technology (IT) products and services. The Company’s offerings enable IT vendors to identify, reach and influence corporate IT decision makers researching specific IT purchases through customized marketing programs that include data analytics-driven intelligence solutions, demand generation and brand advertising. Its Websites focuses on IT sectors, such as storage, security or networking and for decision support information. Its content enables IT professionals to navigate the IT landscape where purchasing decisions can have financial and operational consequences. Its marketing opportunities and audience extensions are addressed using approximately nine distinct media groups, including Application Architecture and Development; Channel; CIO/IT Strategy; Data Center and Virtualization Technologies; Business Applications and Analytics; Networking; Security; Storage and TechnologyGuide.

Sykes Enterprises, Company Profile

Sykes Enterprises, Incorporated is engaged in providing outsourced customer contact management solutions and services in the business process outsourcing (BPO) arena on a global basis. The Company has operations in two segments: the Americas, which includes the United States, Canada, Latin America, Australia and the Asia Pacific Rim, and EMEA, which includes Europe, the Middle East and Africa. The Company provides its service to clients from its locations in the United States, Canada, Latin America, Australia, the Asia Pacific Rim, Europe and Africa. It serves a range of clients, including medium-sized businesses and public institutions, which span the communications, financial services, technology/consumer, transportation and leisure, healthcare and other industries. Its Americas and EMEA groups primarily provide customer engagement services. The Company’s outsourced customer contact management services include customer care, technical support and customer acquisition.

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