Media General (NYSE: MEG) and Liberty Media Corporation (NASDAQ:FWONA) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, risk, earnings, profitability, institutional ownership, valuation and dividends.

Profitability

This table compares Media General and Liberty Media Corporation’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Media General -4.25% 6.92% 2.28%
Liberty Media Corporation N/A -0.59% -0.31%

Valuation and Earnings

This table compares Media General and Liberty Media Corporation’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
Media General N/A N/A N/A ($0.48) -38.56
Liberty Media Corporation $5.28 billion 1.43 $680.00 million ($0.38) -92.60

Liberty Media Corporation has higher revenue and earnings than Media General. Liberty Media Corporation is trading at a lower price-to-earnings ratio than Media General, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

90.8% of Media General shares are held by institutional investors. Comparatively, 11.4% of Liberty Media Corporation shares are held by institutional investors. 16.5% of Media General shares are held by company insiders. Comparatively, 5.3% of Liberty Media Corporation shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Analyst Ratings

This is a breakdown of recent ratings for Media General and Liberty Media Corporation, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Media General 0 0 1 0 3.00
Liberty Media Corporation 0 5 4 0 2.44

Media General presently has a consensus price target of $8.00, suggesting a potential downside of 56.78%. Liberty Media Corporation has a consensus price target of $39.38, suggesting a potential upside of 11.89%. Given Liberty Media Corporation’s higher possible upside, analysts clearly believe Liberty Media Corporation is more favorable than Media General.

Media General Company Profile

Media General, Inc. is a television broadcasting and digital media company. The Company provides news, information and entertainment in markets across the United States. The Company operates or services 71 network-affiliated broadcast television stations in 48 markets along with the digital media business. The Company’s network affiliations include twelve CBS stations, nine NBC stations, seven ABC stations, one FOX station, one CW station and one MyNetworkTV station. The Company offers consumers and advertisers with entertainment and information, content and distribution on every screen. Its portfolio of broadcast, digital and mobile products informs and engages 23% of United States Television (TV) households and 43% of the United States Internet audience. The Company has the diverse digital media business with a portfolio that includes LIN Digital, LIN Mobile, HYFN, Dedicated Media, Federated Media and BiteSizeTV.

Liberty Media Corporation Company Profile

Liberty Media Corporation (Liberty) owns interests in subsidiaries and other companies, which are engaged in the media and entertainment industries. Through its subsidiaries and affiliates, the Company principally operates in North America. Its principal businesses and assets include its consolidated subsidiaries Sirius XM Holdings Inc. (SIRIUS XM) and the Braves Holdings, LLC (Braves Holdings), and its equity affiliate Live Nation Entertainment, Inc. (Live Nation). The Company operates through two segments: SIRIUS X, and corporate and other. SIRIUS XM transmits its music, sports, entertainment, comedy, talk, news, traffic and weather channels, as well as infotainment services, in the United States on a subscription fee basis through its approximately two satellite radio systems. SIRIUS XM has approximately 29.6 million subscribers. Its corporate and other segment includes its consolidated subsidiary, Braves Holdings.

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