Headlines about The Rubicon Project (NYSE:RUBI) have been trending somewhat positive on Tuesday, Accern Sentiment Analysis reports. The research firm identifies positive and negative news coverage by reviewing more than twenty million news and blog sources. Accern ranks coverage of companies on a scale of negative one to positive one, with scores closest to one being the most favorable. The Rubicon Project earned a media sentiment score of 0.08 on Accern’s scale. Accern also gave media headlines about the software maker an impact score of 46.2354446846303 out of 100, indicating that recent news coverage is somewhat unlikely to have an effect on the stock’s share price in the immediate future.

A number of analysts have weighed in on the company. B. Riley restated a “neutral” rating and set a $5.00 target price on shares of The Rubicon Project in a report on Monday, August 7th. BidaskClub lowered The Rubicon Project from a “sell” rating to a “strong sell” rating in a report on Thursday, July 27th. Needham & Company LLC restated a “hold” rating on shares of The Rubicon Project in a report on Thursday, August 24th. Citigroup Inc. lowered their target price on The Rubicon Project from $6.00 to $4.00 and set a “neutral” rating for the company in a report on Tuesday, September 26th. Finally, Zacks Investment Research downgraded The Rubicon Project from a “buy” rating to a “hold” rating in a research report on Saturday, July 22nd. Two analysts have rated the stock with a sell rating and eight have issued a hold rating to the company. The company presently has a consensus rating of “Hold” and a consensus price target of $5.61.

The Rubicon Project (NYSE:RUBI) opened at $1.90 on Tuesday. The Rubicon Project has a 12-month low of $1.81 and a 12-month high of $9.16.

The Rubicon Project (NYSE:RUBI) last issued its quarterly earnings results on Thursday, November 2nd. The software maker reported ($0.14) earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of ($0.12) by ($0.02). The Rubicon Project had a negative return on equity of 9.23% and a negative net margin of 77.31%. The business had revenue of $35.20 million for the quarter, compared to analyst estimates of $39.38 million. During the same period in the previous year, the company posted $0.20 earnings per share. The business’s revenue for the quarter was down 41.9% on a year-over-year basis. research analysts anticipate that The Rubicon Project will post -2.58 EPS for the current year.

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About The Rubicon Project

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

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