lululemon athletica inc. (NASDAQ: LULU) and K Swiss (NASDAQ:KSWS) are both apparel & accessories – nec companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, risk, earnings, analyst recommendations, dividends, institutional ownership and profitability.

Insider & Institutional Ownership

81.1% of lululemon athletica inc. shares are held by institutional investors. 0.3% of lululemon athletica inc. shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Risk and Volatility

lululemon athletica inc. has a beta of 0.15, meaning that its share price is 85% less volatile than the S&P 500. Comparatively, K Swiss has a beta of 1.22, meaning that its share price is 22% more volatile than the S&P 500.

Analyst Ratings

This is a breakdown of current ratings and target prices for lululemon athletica inc. and K Swiss, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
lululemon athletica inc. 3 16 19 0 2.42
K Swiss 0 0 0 0 N/A

lululemon athletica inc. presently has a consensus price target of $65.72, suggesting a potential downside of 0.88%. Given lululemon athletica inc.’s higher possible upside, analysts clearly believe lululemon athletica inc. is more favorable than K Swiss.

Profitability

This table compares lululemon athletica inc. and K Swiss’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
lululemon athletica inc. 11.68% 22.51% 18.58%
K Swiss N/A N/A N/A

Valuation & Earnings

This table compares lululemon athletica inc. and K Swiss’ revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
lululemon athletica inc. $2.34 billion 3.83 $303.38 million $2.07 32.03
K Swiss N/A N/A N/A ($0.98) -4.84

lululemon athletica inc. has higher revenue and earnings than K Swiss. K Swiss is trading at a lower price-to-earnings ratio than lululemon athletica inc., indicating that it is currently the more affordable of the two stocks.

Summary

lululemon athletica inc. beats K Swiss on 9 of the 10 factors compared between the two stocks.

lululemon athletica inc. Company Profile

lululemon athletica inc. is a designer, distributor and retailer of athletic apparel. The Company operates through two segments: Company-operated stores and Direct to consumer. It is also engaged in the sale from outlets, showrooms, sales from temporary locations, sales to wholesale accounts, warehouse sales, and license and supply arrangements. Its direct to consumer segment generates revenue from its lululemon and ivivva e-commerce Websites, www.lululemon.com and www.ivivva.com, and other country and region specific Websites. It offers a range of apparel and accessories for women, men and female youth. The Company’s apparel assortment includes items, such as pants, shorts, tops, and jackets designed for healthy lifestyle and athletic activities, such as yoga, running, training, most other sweaty pursuits, and athletic wear for female youth. The Company also offers fitness-related accessories, including an array of items, such as bags, socks, underwear, yoga mats and water bottles.

K Swiss Company Profile

K-Swiss Inc. (K-Swiss) is engaged in designing, developing and marketing an array of footwear, apparel and accessories for athletic, sports and fitness activities and casual wear under the K-Swiss brand. The Company also designs, develops and markets footwear for adventurers for all terrains under the Palladium brand. The Company sells products primarily to footwear stores, pro shops, sporting goods stores and department stores. Internationally, as of December 31, 2011, K-Swiss had the right to market its products in 124 countries through eight international subsidiaries and 29 distributors. During the year ended December 31, 2011, approximately 60%, 21%, 17% and 2% of the Company’s footwear products were manufactured in China, Thailand, Vietnam and Indonesia, respectively. In May 2013, E.Land World Ltd. completed the acquisition of K Swiss Inc in a merger transaction.

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