William Hill plc (LON:WMH) shares rose 0% during mid-day trading on Tuesday . The company traded as high as GBX 273 ($3.59) and last traded at GBX 276.90 ($3.64). Approximately 4,516,472 shares were traded during mid-day trading, an increase of 44% from the average daily volume of 3,140,000 shares. The stock had previously closed at GBX 276.90 ($3.64).

WMH has been the subject of a number of recent research reports. Berenberg Bank upgraded William Hill plc to a “hold” rating and lifted their target price for the company from GBX 250 ($3.29) to GBX 260 ($3.42) in a report on Wednesday, October 4th. Investec reiterated a “hold” rating on shares of William Hill plc in a report on Thursday, August 24th. Shore Capital reiterated a “hold” rating on shares of William Hill plc in a report on Monday. Deutsche Bank AG reiterated a “buy” rating and issued a GBX 390 ($5.13) target price on shares of William Hill plc in a report on Wednesday, November 1st. Finally, Peel Hunt lowered William Hill plc to a “hold” rating and set a GBX 290 ($3.81) target price for the company. in a report on Monday. Three research analysts have rated the stock with a sell rating, nine have issued a hold rating and five have issued a buy rating to the company. The company presently has an average rating of “Hold” and a consensus target price of GBX 295.19 ($3.88).

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About William Hill plc

William Hill PLC is a gambling company. The Company’s segments include Retail, Online, US, Australia and Other. The Retail segment consists of all activities undertaken in licensed betting offices (LBOs), including gaming machines. The Online segment consists of all online and telephone activity outside of Australia, including sports betting, casino, poker sites and other gaming products along with telephone betting services.

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