DS Healthcare Group (OTCMKTS: DSKX) and Avon Products (NYSE:AVP) are both small-cap consumer staples companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, valuation, profitability, risk, earnings and dividends.

Volatility and Risk

DS Healthcare Group has a beta of -0.21, indicating that its share price is 121% less volatile than the S&P 500. Comparatively, Avon Products has a beta of 1.88, indicating that its share price is 88% more volatile than the S&P 500.

Institutional & Insider Ownership

0.0% of DS Healthcare Group shares are held by institutional investors. Comparatively, 83.9% of Avon Products shares are held by institutional investors. 19.4% of DS Healthcare Group shares are held by insiders. Comparatively, 1.3% of Avon Products shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for DS Healthcare Group and Avon Products, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DS Healthcare Group 0 0 0 0 N/A
Avon Products 1 4 1 0 2.00

Avon Products has a consensus price target of $3.00, suggesting a potential upside of 42.86%. Given Avon Products’ higher possible upside, analysts clearly believe Avon Products is more favorable than DS Healthcare Group.


This table compares DS Healthcare Group and Avon Products’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
DS Healthcare Group -62.31% -1,304.25% -117.85%
Avon Products -1.40% -3.68% -0.19%

Valuation and Earnings

This table compares DS Healthcare Group and Avon Products’ gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
DS Healthcare Group $12.95 million 0.06 -$6.93 million ($0.28) -0.11
Avon Products $5.72 billion 0.16 -$107.60 million ($0.25) -8.40

DS Healthcare Group has higher revenue, but lower earnings than Avon Products. Avon Products is trading at a lower price-to-earnings ratio than DS Healthcare Group, indicating that it is currently the more affordable of the two stocks.


Avon Products beats DS Healthcare Group on 10 of the 12 factors compared between the two stocks.

DS Healthcare Group Company Profile

DS Healthcare Group, Inc., doing business as DS Laboratories, is a personal care, product development and marketing company. The Company develops and markets branded personal care products that address thinning hair conditions, skin care and other personal care needs. It develops technologies and products for hair care and personal care needs. Its technologies include Liposome Technology, which acts as a carrier agent, and is designed to enhance the act ion of the active ingredients in its products, and Nanosome Technology, which acts as a delivery vehicle, and is designed to infuse active compounds into targeted cells. The Company products are primarily sold under its DS Laboratories brand. It also sells certain products under its Polaris Labs and Sigma Skin brands. It markets and sells these products through salons, spas, department stores, specialty retailers and distributors. The Company offers products under three product categories: Hair Care, Skin Care and Personal Care.

Avon Products Company Profile

Avon Products, Inc. is a manufacturer and marketer of beauty and related products. The Company’s segments include Europe, Middle East & Africa; South Latin America; North Latin America, and Asia Pacific. Its product categories are Beauty, and Fashion and Home. Beauty consists of skincare (which includes personal care), fragrance and color (cosmetics). Fashion and Home consists of fashion jewelry, watches, apparel, footwear, accessories, gift and decorative products, housewares, entertainment and leisure products, children’s products and nutritional products. The Company’s products include Anew Ultimate Supreme Advanced Performance Creme, Anew Vitale Visible Perfection Blurring Treatment, Big & Multiplied Volume Mascara, Avon True Perfectly Matte Lipstick, Avon Life for Him and for Her Fragrances, Far Away Infinity Fragrance and Avon Nutra Effects body collection with Active Seed Complex. The Company primarily sells its products to the consumer through the direct-selling channel.

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