IDI (NASDAQ: COGT) and MobileSmith (OTCMKTS:MOST) are both small-cap computer and technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, dividends, valuation, institutional ownership, earnings, profitability and risk.

Institutional and Insider Ownership

8.9% of IDI shares are held by institutional investors. 53.3% of IDI shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Volatility & Risk

IDI has a beta of 0.21, indicating that its stock price is 79% less volatile than the S&P 500. Comparatively, MobileSmith has a beta of -44.5, indicating that its stock price is 4,550% less volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent recommendations and price targets for IDI and MobileSmith, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
IDI 0 0 2 0 3.00
MobileSmith 0 0 0 0 N/A

IDI presently has a consensus target price of $7.50, suggesting a potential upside of 80.72%. Given IDI’s higher possible upside, equities analysts plainly believe IDI is more favorable than MobileSmith.

Profitability

This table compares IDI and MobileSmith’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
IDI -24.45% -17.78% -12.40%
MobileSmith -23.23% N/A -93.30%

Valuation & Earnings

This table compares IDI and MobileSmith’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
IDI $186.84 million 1.33 -$29.08 million ($0.95) -4.37
MobileSmith N/A N/A N/A ($0.30) -6.60

MobileSmith has lower revenue, but higher earnings than IDI. MobileSmith is trading at a lower price-to-earnings ratio than IDI, indicating that it is currently the more affordable of the two stocks.

Summary

IDI beats MobileSmith on 7 of the 10 factors compared between the two stocks.

IDI Company Profile

IDI, Inc., formerly Tiger Media, Inc., is a data and analytics company providing information and marketing solutions to businesses in a range of industries. The Company operates through two segments: Information Services and Performance Marketing. The Company serves the risk management and the consumer marketing industries through its consolidated subsidiaries, Interactive Data, LLC and Fluent, LLC, respectively. Interactive Data, LLC provides information solutions to a set of industries, including insurance, healthcare, corporate risk, law enforcement, government, collections, retail and legal. Fluent provides people-based, digital marketing solutions to consumer brands and direct marketers utilizing Fluent’s audience data and technology. The products within Information Services segment include idiCORE, idiBASIC, idiVERIFIED, Batch Processing, Hosted Customer Acquisition and Audience Now. Products within the Performance Marketing segment include LiveConnect and Display Advertising.

MobileSmith Company Profile

MobileSmith, Inc. develops and markets a software-as-a-service (SaaS) platform that allows non-programmers to design and build native mobile applications for smartphones and tablets. The Company’s product is the MobileSmith Platform (the Platform). The Company’s Platform is an application development platform that enables organizations to create, deploy and manage custom, native smartphone and tablet applications deliverable across iPhone operating system (iOS) and Android mobile platforms. The Company’s principal products and services include subscription to its SaaS cloud-based mobile application development platform to customers who design and build their own applications; internal and secure mobile development platform for the United States Department of Defense and related contractors; custom mobile application design and development services; mobile application marketing services, and mobile strategy implementation consulting.

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