MobileSmith (OTCMKTS: MOST) and IDI (NASDAQ:COGT) are both small-cap technology companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, valuation, dividends, profitability, analyst recommendations, institutional ownership and risk.

Profitability

This table compares MobileSmith and IDI’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
MobileSmith -23.23% N/A -93.30%
IDI -24.45% -17.78% -12.40%

Earnings & Valuation

This table compares MobileSmith and IDI’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
MobileSmith N/A N/A N/A ($0.30) -6.60
IDI $186.84 million 1.33 -$29.08 million ($0.95) -4.37

MobileSmith has higher earnings, but lower revenue than IDI. MobileSmith is trading at a lower price-to-earnings ratio than IDI, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

8.9% of IDI shares are held by institutional investors. 53.3% of IDI shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Analyst Ratings

This is a summary of current ratings and price targets for MobileSmith and IDI, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MobileSmith 0 0 0 0 N/A
IDI 0 0 2 0 3.00

IDI has a consensus target price of $7.50, suggesting a potential upside of 80.72%. Given IDI’s higher possible upside, analysts plainly believe IDI is more favorable than MobileSmith.

Risk & Volatility

MobileSmith has a beta of -44.5, meaning that its stock price is 4,550% less volatile than the S&P 500. Comparatively, IDI has a beta of 0.21, meaning that its stock price is 79% less volatile than the S&P 500.

Summary

IDI beats MobileSmith on 7 of the 10 factors compared between the two stocks.

About MobileSmith

MobileSmith, Inc. develops and markets a software-as-a-service (SaaS) platform that allows non-programmers to design and build native mobile applications for smartphones and tablets. The Company’s product is the MobileSmith Platform (the Platform). The Company’s Platform is an application development platform that enables organizations to create, deploy and manage custom, native smartphone and tablet applications deliverable across iPhone operating system (iOS) and Android mobile platforms. The Company’s principal products and services include subscription to its SaaS cloud-based mobile application development platform to customers who design and build their own applications; internal and secure mobile development platform for the United States Department of Defense and related contractors; custom mobile application design and development services; mobile application marketing services, and mobile strategy implementation consulting.

About IDI

IDI, Inc., formerly Tiger Media, Inc., is a data and analytics company providing information and marketing solutions to businesses in a range of industries. The Company operates through two segments: Information Services and Performance Marketing. The Company serves the risk management and the consumer marketing industries through its consolidated subsidiaries, Interactive Data, LLC and Fluent, LLC, respectively. Interactive Data, LLC provides information solutions to a set of industries, including insurance, healthcare, corporate risk, law enforcement, government, collections, retail and legal. Fluent provides people-based, digital marketing solutions to consumer brands and direct marketers utilizing Fluent’s audience data and technology. The products within Information Services segment include idiCORE, idiBASIC, idiVERIFIED, Batch Processing, Hosted Customer Acquisition and Audience Now. Products within the Performance Marketing segment include LiveConnect and Display Advertising.

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