Social Reality Inc. (NASDAQ:SRAX) shares traded down 7% during trading on Tuesday . The stock traded as low as $5.41 and last traded at $5.58. 1,414,000 shares changed hands during trading, an increase of 188% from the average session volume of 490,873 shares. The stock had previously closed at $6.00.

Several research analysts recently commented on the stock. Zacks Investment Research cut shares of Social Reality from a “buy” rating to a “hold” rating in a report on Wednesday, October 18th. ValuEngine upgraded shares of Social Reality from a “strong sell” rating to a “sell” rating in a report on Tuesday, October 17th. Finally, Chardan Capital restated a “buy” rating on shares of Social Reality in a report on Tuesday, September 26th.

The company has a current ratio of 0.42, a quick ratio of 0.42 and a debt-to-equity ratio of 0.49.

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About Social Reality

Social Reality, Inc is an Internet advertising and platform technology company. The Company provides tools to automate the digital advertising market. It is engaged in the sales of digital media advertising campaigns to advertising agencies and brands; sales of media inventory through real-time bidding (RTB) exchanges; sale and licensing of its SRAX Social platform and related media, and creation of custom platforms for buying media on SRAX for various brands.

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