Service Corporation International (NYSE: SCI) and Cannabis Sativa (OTCMKTS:CBDS) are both consumer staples companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, valuation, profitability, institutional ownership, analyst recommendations, risk and dividends.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Service Corporation International and Cannabis Sativa, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Service Corporation International 0 0 3 0 3.00
Cannabis Sativa 0 0 0 0 N/A

Service Corporation International presently has a consensus target price of $39.67, indicating a potential upside of 5.81%. Given Service Corporation International’s higher probable upside, equities research analysts plainly believe Service Corporation International is more favorable than Cannabis Sativa.

Valuation and Earnings

This table compares Service Corporation International and Cannabis Sativa’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Service Corporation International $3.03 billion 2.32 $177.03 million $1.90 19.73
Cannabis Sativa N/A N/A N/A ($0.38) -10.66

Service Corporation International has higher revenue and earnings than Cannabis Sativa. Cannabis Sativa is trading at a lower price-to-earnings ratio than Service Corporation International, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

84.5% of Service Corporation International shares are owned by institutional investors. 6.2% of Service Corporation International shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.


Service Corporation International pays an annual dividend of $0.60 per share and has a dividend yield of 1.6%. Cannabis Sativa does not pay a dividend. Service Corporation International pays out 31.6% of its earnings in the form of a dividend. Service Corporation International has raised its dividend for 5 consecutive years.

Volatility and Risk

Service Corporation International has a beta of 0.96, indicating that its stock price is 4% less volatile than the S&P 500. Comparatively, Cannabis Sativa has a beta of -7.47, indicating that its stock price is 847% less volatile than the S&P 500.


This table compares Service Corporation International and Cannabis Sativa’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Service Corporation International 11.83% 24.85% 2.38%
Cannabis Sativa -933.35% -110.30% -65.71%


Service Corporation International beats Cannabis Sativa on 12 of the 13 factors compared between the two stocks.

Service Corporation International Company Profile

Service Corporation International is a provider of deathcare products and services, with a network of funeral service locations and cemeteries. The Company’s segments include Funeral, Cemetery and Corporate. It conducts both funeral and cemetery operations in the United States and Canada. As December 31, 2016, it operated 1,502 funeral service locations and 470 cemeteries, including 281 funeral service/cemetery combination locations, which are geographically diversified across 45 states, eight Canadian provinces, the District of Columbia, and Puerto Rico. It offers various brands, such as Dignity Memorial, Dignity Planning, National Cremation Society, Advantage Funeral and Cremation Services, and Funeraria del Angel. Its funeral service and cemetery operations consist of funeral service locations, cemeteries, funeral service/cemetery combination locations, crematoria, and related businesses. It sells cemetery property, and funeral and cemetery merchandise and services.

Cannabis Sativa Company Profile

Cannabis Sativa, Inc. develops and promotes natural cannabis products. The Company is engaged in the research, development and licensing of natural cannabis products, including cannabis formulas, edibles, topicals, strains, recipes and delivery systems. The Company plans to develop, produce and market products through joint ventures with companies licensed under state regulations applicable to cannabis businesses. It holds the license for a medicinal cannabis strain called NZT, a cannabis lozenge delivery methodology, and a cannabis trauma cream formula. The Company is also developing a third strain of cannabis plant named CT22. The Company also conducts its operations through its subsidiary, Wild Earth Naturals, Inc. (Wild Earth). Wild Earth is an herbal skin care products formulation and marketing company that plans to target the natural healthcare products market in the United States and abroad. It offers Go Deep, Go Deep EXTRA (GDX), Face Garden, Body Garden and Lip Garden.

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