Liberty Media (NASDAQ: FWONA) and Media General (NYSE:MEG) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their earnings, profitability, valuation, risk, dividends, analyst recommendations and institutional ownership.

Insider & Institutional Ownership

9.9% of Liberty Media shares are owned by institutional investors. Comparatively, 90.8% of Media General shares are owned by institutional investors. 5.3% of Liberty Media shares are owned by insiders. Comparatively, 16.5% of Media General shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Profitability

This table compares Liberty Media and Media General’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Liberty Media N/A -0.59% -0.31%
Media General -4.25% 6.92% 2.28%

Earnings and Valuation

This table compares Liberty Media and Media General’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Liberty Media $5.28 billion 1.41 $680.00 million ($0.38) -85.18
Media General N/A N/A N/A ($0.48) -38.56

Liberty Media has higher revenue and earnings than Media General. Liberty Media is trading at a lower price-to-earnings ratio than Media General, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a summary of current recommendations and price targets for Liberty Media and Media General, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Liberty Media 0 5 4 0 2.44
Media General 0 0 1 0 3.00

Liberty Media currently has a consensus price target of $39.00, indicating a potential upside of 20.48%. Media General has a consensus price target of $8.00, indicating a potential downside of 56.78%. Given Liberty Media’s higher probable upside, equities analysts plainly believe Liberty Media is more favorable than Media General.

About Liberty Media

Liberty Media Corporation (Liberty) owns interests in subsidiaries and other companies, which are engaged in the media and entertainment industries. Through its subsidiaries and affiliates, the Company principally operates in North America. Its principal businesses and assets include its consolidated subsidiaries Sirius XM Holdings Inc. (SIRIUS XM) and the Braves Holdings, LLC (Braves Holdings), and its equity affiliate Live Nation Entertainment, Inc. (Live Nation). The Company operates through two segments: SIRIUS X, and corporate and other. SIRIUS XM transmits its music, sports, entertainment, comedy, talk, news, traffic and weather channels, as well as infotainment services, in the United States on a subscription fee basis through its approximately two satellite radio systems. SIRIUS XM has approximately 29.6 million subscribers. Its corporate and other segment includes its consolidated subsidiary, Braves Holdings.

About Media General

Media General, Inc. is a television broadcasting and digital media company. The Company provides news, information and entertainment in markets across the United States. The Company operates or services 71 network-affiliated broadcast television stations in 48 markets along with the digital media business. The Company’s network affiliations include twelve CBS stations, nine NBC stations, seven ABC stations, one FOX station, one CW station and one MyNetworkTV station. The Company offers consumers and advertisers with entertainment and information, content and distribution on every screen. Its portfolio of broadcast, digital and mobile products informs and engages 23% of United States Television (TV) households and 43% of the United States Internet audience. The Company has the diverse digital media business with a portfolio that includes LIN Digital, LIN Mobile, HYFN, Dedicated Media, Federated Media and BiteSizeTV.

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