Gaia (NASDAQ: GAIA) and Container Store Group (NYSE:TCS) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, profitability, risk, analyst recommendations, valuation, institutional ownership and dividends.


This table compares Gaia and Container Store Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Gaia -85.33% -24.17% -21.99%
Container Store Group 0.59% 6.18% 1.76%

Volatility and Risk

Gaia has a beta of 1.13, meaning that its share price is 13% more volatile than the S&P 500. Comparatively, Container Store Group has a beta of 1.9, meaning that its share price is 90% more volatile than the S&P 500.

Earnings and Valuation

This table compares Gaia and Container Store Group’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Gaia $17.25 million 10.90 $87.06 million ($1.39) -8.92
Container Store Group $819.93 million 0.36 $14.95 million $0.10 60.30

Gaia has higher earnings, but lower revenue than Container Store Group. Gaia is trading at a lower price-to-earnings ratio than Container Store Group, indicating that it is currently the more affordable of the two stocks.

Institutional and Insider Ownership

32.1% of Gaia shares are owned by institutional investors. Comparatively, 77.5% of Container Store Group shares are owned by institutional investors. 42.8% of Gaia shares are owned by company insiders. Comparatively, 65.7% of Container Store Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Analyst Ratings

This is a summary of current ratings for Gaia and Container Store Group, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Gaia 0 0 1 0 3.00
Container Store Group 1 3 0 0 1.75

Gaia presently has a consensus price target of $17.00, indicating a potential upside of 37.10%. Container Store Group has a consensus price target of $4.83, indicating a potential downside of 19.85%. Given Gaia’s stronger consensus rating and higher possible upside, analysts clearly believe Gaia is more favorable than Container Store Group.


Container Store Group beats Gaia on 8 of the 13 factors compared between the two stocks.

About Gaia

Gaia, Inc., formerly Gaiam, Inc., is engaged in providing global digital video subscription service. The Company is a global digital video streaming service and online community delivering curated media to its subscribers in over 120 countries. It provides its members access to approximately 7,000 video titles. Its video content is available to its subscribers through online digital streaming on virtually any Internet-connected device on a commercial-free basis. In addition to streaming, the Company’s subscribers can download its video content to their devices, so they can view its content without being actively connected to the Internet. Through the Gaia service, the Company’s subscribers have access to a library of inspiring films, personal growth-related content, documentaries, interviews, yoga classes and fitness. The Company has also created a fitness and yoga-focused version of its video service. The Company also operates a digital versatile disc (DVD) subscription club.

About Container Store Group

The Container Store Group, Inc. is a specialty retailer of storage and organization products. The Company’s segments include The Container Store (TCS), Elfa and Corporate/Other. The Company’s TCS segment consists of its retail stores, Website and call center, as well as its installation and organizational services business. The Company’s Elfa segment includes the manufacturing business that produces the elfa brand products that are sold domestically, exclusively through the TCS segment, as well as throughout Europe. Its Swedish subsidiary, Elfa International AB (Elfa), designs and manufactures component-based shelving and drawer systems and made-to-measure sliding doors. It merchandises over 11,000 products in each of its stores and online. Its stores are organized into various lifestyle departments, which include Bath, Box, Closets, Collections, Containers, Custom Closets, Food Storage, Gift Packaging, Hooks, Kitchen, Laundry, Office, Shelving, Storage, Trash and Travel.

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