Headlines about Harley-Davidson (NYSE:HOG) have been trending somewhat positive recently, according to Accern Sentiment Analysis. Accern identifies positive and negative news coverage by reviewing more than twenty million blog and news sources. Accern ranks coverage of public companies on a scale of negative one to one, with scores closest to one being the most favorable. Harley-Davidson earned a media sentiment score of 0.11 on Accern’s scale. Accern also assigned news coverage about the company an impact score of 46.3429958745488 out of 100, meaning that recent news coverage is somewhat unlikely to have an effect on the company’s share price in the next several days.

Here are some of the news articles that may have effected Accern’s rankings:

Harley-Davidson (HOG) traded up $0.01 on Friday, reaching $51.19. The company had a trading volume of 1,721,400 shares, compared to its average volume of 2,265,219. Harley-Davidson has a 1 year low of $44.52 and a 1 year high of $63.40. The firm has a market cap of $8,620.00, a PE ratio of 15.90, a price-to-earnings-growth ratio of 1.75 and a beta of 0.96. The company has a debt-to-equity ratio of 2.48, a current ratio of 1.18 and a quick ratio of 1.03.

Harley-Davidson (NYSE:HOG) last released its earnings results on Tuesday, October 17th. The company reported $0.40 EPS for the quarter, hitting the Thomson Reuters’ consensus estimate of $0.40. Harley-Davidson had a return on equity of 28.69% and a net margin of 11.68%. The firm had revenue of $962.10 million during the quarter, compared to analysts’ expectations of $959.41 million. During the same period in the previous year, the firm posted $0.64 EPS. Harley-Davidson’s revenue for the quarter was down 11.9% on a year-over-year basis. equities research analysts anticipate that Harley-Davidson will post 3.43 EPS for the current year.

The business also recently announced a quarterly dividend, which will be paid on Friday, December 29th. Investors of record on Friday, December 15th will be paid a dividend of $0.365 per share. The ex-dividend date is Thursday, December 14th. This represents a $1.46 annualized dividend and a yield of 2.85%. Harley-Davidson’s payout ratio is 45.77%.

A number of equities research analysts have recently weighed in on HOG shares. Goldman Sachs Group reaffirmed a “hold” rating on shares of Harley-Davidson in a research note on Sunday, October 15th. Aegis started coverage on Harley-Davidson in a research note on Monday, August 28th. They issued a “hold” rating and a $49.00 price objective for the company. Stifel Nicolaus reaffirmed a “buy” rating and issued a $48.00 price objective (down from $51.00) on shares of Harley-Davidson in a research note on Tuesday, October 10th. Argus raised Harley-Davidson from a “hold” rating to a “buy” rating and set a $53.00 price objective for the company in a research note on Friday, October 20th. Finally, Wedbush reaffirmed a “neutral” rating and issued a $45.00 price objective on shares of Harley-Davidson in a research note on Monday, October 2nd. Three research analysts have rated the stock with a sell rating, fifteen have given a hold rating and five have issued a buy rating to the stock. The stock currently has an average rating of “Hold” and a consensus price target of $52.75.

In other Harley-Davidson news, insider Lawrence G. Hund sold 8,660 shares of Harley-Davidson stock in a transaction dated Tuesday, October 31st. The stock was sold at an average price of $46.88, for a total transaction of $405,980.80. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CEO Matthew S. Levatich sold 19,447 shares of Harley-Davidson stock in a transaction dated Wednesday, October 25th. The stock was sold at an average price of $48.36, for a total value of $940,456.92. Following the sale, the chief executive officer now directly owns 88,646 shares of the company’s stock, valued at $4,286,920.56. The disclosure for this sale can be found here. Insiders have sold a total of 58,726 shares of company stock valued at $2,816,641 over the last three months. 0.70% of the stock is currently owned by insiders.

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Harley-Davidson Company Profile

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

Insider Buying and Selling by Quarter for Harley-Davidson (NYSE:HOG)

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