Headlines about Reynolds American (NYSE:RAI) have trended somewhat positive this week, according to Accern Sentiment. The research firm scores the sentiment of media coverage by reviewing more than 20 million news and blog sources. Accern ranks coverage of companies on a scale of negative one to positive one, with scores closest to one being the most favorable. Reynolds American earned a news impact score of 0.12 on Accern’s scale. Accern also gave media headlines about the company an impact score of 46.5794952171979 out of 100, indicating that recent media coverage is somewhat unlikely to have an impact on the company’s share price in the near future.

Separately, Jefferies Group set a $60.00 target price on Reynolds American and gave the company a “hold” rating in a report on Friday, August 25th. Eight analysts have rated the stock with a hold rating and one has issued a strong buy rating to the company’s stock. Reynolds American presently has an average rating of “Hold” and an average target price of $63.43.

Shares of Reynolds American (RAI) traded down $1.49 during trading hours on Tuesday, hitting $65.40. The company had a trading volume of 159,435,016 shares, compared to its average volume of 7,554,548. The company has a current ratio of 0.87, a quick ratio of 0.60 and a debt-to-equity ratio of 0.58. Reynolds American has a 1-year low of $43.38 and a 1-year high of $67.81.

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About Reynolds American

Reynolds American Inc (RAI) is a holding company. The Company’s segments include RJR Tobacco, which consists of the primary operations of its subsidiary, R. J. Reynolds Tobacco Company; Santa Fe, which consists of the primary operations of its subsidiary, Santa Fe Natural Tobacco Company, Inc, and American Snuff, which consists of the primary operations of its subsidiary, American Snuff Company, LLC.

Insider Buying and Selling by Quarter for Reynolds American (NYSE:RAI)

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