Netflix (NASDAQ: NFLX) and Cars.com (NYSE:CARS) are both consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, earnings, profitability, institutional ownership, dividends, analyst recommendations and valuation.

Profitability

This table compares Netflix and Cars.com’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Netflix 4.04% 14.56% 2.87%
Cars.com N/A N/A N/A

Valuation and Earnings

This table compares Netflix and Cars.com’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Netflix $8.83 billion 9.10 $186.67 million $0.99 187.61
Cars.com N/A N/A N/A N/A N/A

Netflix has higher revenue and earnings than Cars.com.

Analyst Recommendations

This is a summary of recent recommendations for Netflix and Cars.com, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Netflix 1 16 31 0 2.63
Cars.com 0 1 2 0 2.67

Netflix currently has a consensus price target of $208.80, suggesting a potential upside of 12.42%. Cars.com has a consensus price target of $34.00, suggesting a potential upside of 25.65%. Given Cars.com’s stronger consensus rating and higher probable upside, analysts plainly believe Cars.com is more favorable than Netflix.

Insider & Institutional Ownership

83.4% of Netflix shares are owned by institutional investors. 4.9% of Netflix shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Summary

Netflix beats Cars.com on 7 of the 9 factors compared between the two stocks.

Netflix Company Profile

Netflix, Inc. is a provider an Internet television network. The Company operates through three segments: Domestic streaming, International streaming and Domestic DVD. The Domestic streaming segment includes services that streams content to its members in the United States. The International streaming segment includes services that streams content to its members outside the United States. The Domestic DVD segment includes services, such as digital optical disc (DVD)-by-mail. The Company’s members can watch original series, documentaries, feature films, as well as television shows and movies directly on their Internet-connected screen, televisions, computers and mobile devices. It offers its streaming services both domestically and internationally. In the United States, its members can receive DVDs delivered to their homes. The Company had members streaming in over 190 countries, as of December 31, 2016.

Cars.com Company Profile

Cars.com Inc. owns a digital automotive marketplace business (Cars.com). Cars.com is an online research destination for car shoppers. The Company is engaged in the sale of online subscription advertising products targeting car dealerships. It offers a suite of products and services targeting the automotive needs of its buyer and seller customers. Cars.com offers a digital automotive marketplace search engine that helps car buyers to make informed purchasing decisions and helps sellers to engage with a portion of their target customer base. This online automotive marketplace service connects buyers and sellers across five Websites: Cars.com, Auto.com, DealerRater.com, NewCars.com and PickupTrucks.com. Its automotive marketplace products also include credible user and automotive and dealer reviews. It is also engaged in the sale of display advertising to national advertisers. Car buyers and car owners interface with Cars.com primarily through the Cars.com sites and mobile applications.

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