Discovery Communications (NASDAQ: DISCK) and CTC Media (NASDAQ:CTCM) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, institutional ownership, dividends, risk, analyst recommendations, earnings and valuation.

Institutional & Insider Ownership

48.2% of Discovery Communications shares are held by institutional investors. 5.0% of Discovery Communications shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Earnings & Valuation

This table compares Discovery Communications and CTC Media’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Discovery Communications $6.50 billion 1.22 $1.19 billion $1.91 10.91
CTC Media N/A N/A N/A ($0.02) -102.50

Discovery Communications has higher revenue and earnings than CTC Media. CTC Media is trading at a lower price-to-earnings ratio than Discovery Communications, indicating that it is currently the more affordable of the two stocks.

Volatility and Risk

Discovery Communications has a beta of 1.42, suggesting that its share price is 42% more volatile than the S&P 500. Comparatively, CTC Media has a beta of 2.44, suggesting that its share price is 144% more volatile than the S&P 500.

Profitability

This table compares Discovery Communications and CTC Media’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Discovery Communications 16.63% 22.24% 6.83%
CTC Media N/A -65.84% -54.51%

Analyst Recommendations

This is a summary of current ratings and price targets for Discovery Communications and CTC Media, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Discovery Communications 0 2 0 0 2.00
CTC Media 0 0 0 0 N/A

Discovery Communications currently has a consensus price target of $22.00, indicating a potential upside of 5.57%. Given Discovery Communications’ higher possible upside, equities analysts clearly believe Discovery Communications is more favorable than CTC Media.

Summary

Discovery Communications beats CTC Media on 8 of the 9 factors compared between the two stocks.

About Discovery Communications

Discovery Communications, Inc. (Discovery) is a global media company. The Company provides content across multiple distribution platforms, including pay-television (pay-TV), free-to-air (FTA) and broadcast television, Websites, digital distribution arrangements and content licensing agreements. Its segments include U.S. Networks, which consists principally of domestic television networks and digital content services; International Networks, consisting primarily of international television networks and digital content services, and Education and Other, which consists principally of curriculum-based product and service offerings, and production studios. The Company’s portfolio of networks includes television brands, such as Discovery Channel, Animal Planet, ID, Velocity (known as Turbo outside of the United States) and Eurosport. It is also engaged in extending content distribution across various platforms, including brand-aligned Websites, Web-native networks and online streaming.

About CTC Media

CTC Media, Inc., through its approximately 25% interest in CTC Investments LLC (CTC Investments), operates television channels in Russia and Kazakhstan. The Company’s segment is its investment in CTC Investments. The Company operates the CTC, Domashny, Che and CTC Love television channels in Russia and Channel 31 in Kazakhstan, as well as other media assets. CTC offers entertainment programming for the whole family and targets 10 to 45 year-old viewers. Domashny is a channel focused on 25 to 59 year-old female viewers. Domashny’s programming focuses on women’s lifestyle programming. Che is a channel that targets 25 to 49 year-old viewers, and focuses primarily on men’s interests, habits and insights. CTC Love is a channel that focuses on love and relationships. CTC Love is aimed at young girls and women, and its principal target audience is 11 to 34 year-old viewers. Channel 31 is a Kazakh channel that targets 6 to 54 year-old viewers.

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