The Bon-Ton Stores (OTCMKTS: BONT) and Dillard's (NYSE:DDS) are both small-cap retail/wholesale companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, risk, dividends, profitability, analyst recommendations, earnings and valuation.

Profitability

This table compares The Bon-Ton Stores and Dillard's’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
The Bon-Ton Stores -3.57% N/A -4.98%
Dillard's 1.92% 7.40% 3.08%

Analyst Ratings

This is a summary of recent ratings for The Bon-Ton Stores and Dillard's, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
The Bon-Ton Stores 0 0 0 0 N/A
Dillard's 2 2 0 0 1.50

Dillard's has a consensus price target of $48.25, indicating a potential downside of 20.60%. Given Dillard's’ higher possible upside, analysts plainly believe Dillard's is more favorable than The Bon-Ton Stores.

Dividends

Dillard's pays an annual dividend of $0.40 per share and has a dividend yield of 0.7%. The Bon-Ton Stores does not pay a dividend. Dillard's pays out 10.6% of its earnings in the form of a dividend. The Bon-Ton Stores has increased its dividend for 3 consecutive years.

Risk & Volatility

The Bon-Ton Stores has a beta of 3.12, suggesting that its share price is 212% more volatile than the S&P 500. Comparatively, Dillard's has a beta of 1.25, suggesting that its share price is 25% more volatile than the S&P 500.

Institutional and Insider Ownership

16.7% of The Bon-Ton Stores shares are owned by institutional investors. Comparatively, 90.2% of Dillard's shares are owned by institutional investors. 45.7% of The Bon-Ton Stores shares are owned by insiders. Comparatively, 26.6% of Dillard's shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Earnings and Valuation

This table compares The Bon-Ton Stores and Dillard's’ gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
The Bon-Ton Stores $2.67 billion 0.00 -$63.41 million ($4.46) -0.08
Dillard's $6.42 billion 0.27 $169.22 million $3.76 16.16

Dillard's has higher revenue and earnings than The Bon-Ton Stores. The Bon-Ton Stores is trading at a lower price-to-earnings ratio than Dillard's, indicating that it is currently the more affordable of the two stocks.

Summary

Dillard's beats The Bon-Ton Stores on 10 of the 14 factors compared between the two stocks.

About The Bon-Ton Stores

The Bon-Ton Stores, Inc. is a department store operator. The Company operates through two segments: stores and eCommerce (its Internet Websites). The Company offers a range of brand-name fashion apparel and accessories for women, men and children. It operates approximately 270 stores in over 26 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates, encompassing a total of approximately 25 million square feet. Its nationally distributed brand assortment includes a range of labels in the apparel, accessories, footwear, cosmetics and home furnishings industries, such as Anne Klein, Calvin Klein, Carters, Chaps, Clarks, Clinique, Coach, Estee Lauder, Fossil, Free People, Frye, Jessica Simpson and Vince Camuto. Its private brand portfolio includes Laura Ashley, Ruff Hewn, Relativity and Casa by Victor Alfaro.

About Dillard's

Dillard’s, Inc. is a retailer of fashion apparel, cosmetics and home furnishing. As of January 28, 2017, the Company operated 293 Dillard’s stores, including 25 clearance centers, and an Internet store offering a selection of merchandise, including fashion apparel for women, men and children, accessories, cosmetics, home furnishings and other consumer goods. The Company’s segments include the Retail operations segment and the Construction segment. The Retail operations segment includes the operation of the Company’s retail department stores. The Construction segment includes the operations of CDI Contractors, LLC (CDI), a general contracting construction company. CDI’s business includes constructing and remodeling stores for the Company. As of January 28, 2017, the Company operated retail department stores in 29 states, primarily in the southwest, southeast and midwest regions of the United States.

Receive News & Ratings for The Bon-Ton Stores Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for The Bon-Ton Stores and related companies with MarketBeat.com's FREE daily email newsletter.