GrafTech International (NYSE: GTI) and FARO Technologies (NASDAQ:FARO) are both small-cap industrials companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, analyst recommendations, earnings, risk, valuation, profitability and institutional ownership.

Insider & Institutional Ownership

97.6% of FARO Technologies shares are owned by institutional investors. 2.4% of FARO Technologies shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Profitability

This table compares GrafTech International and FARO Technologies’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
GrafTech International -13.82% -9.99% -5.32%
FARO Technologies 0.03% 0.03% 0.02%

Valuation & Earnings

This table compares GrafTech International and FARO Technologies’ top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
GrafTech International N/A N/A N/A ($2.76) -1.83
FARO Technologies $325.58 million 2.44 $11.10 million $0.00 -4,750,000.00

FARO Technologies has higher revenue and earnings than GrafTech International. FARO Technologies is trading at a lower price-to-earnings ratio than GrafTech International, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a summary of current recommendations for GrafTech International and FARO Technologies, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
GrafTech International 0 0 0 0 N/A
FARO Technologies 0 2 4 0 2.67

FARO Technologies has a consensus price target of $49.80, suggesting a potential upside of 4.84%. Given FARO Technologies’ higher possible upside, analysts clearly believe FARO Technologies is more favorable than GrafTech International.

Summary

FARO Technologies beats GrafTech International on 9 of the 9 factors compared between the two stocks.

GrafTech International Company Profile

GrafTech International Ltd. (GTI) is a manufacturer of graphite electrodes, products essential to the production of electric arc furnace (EAF) steel and other ferrous and nonferrous metals. The Company produces needle coke products, which are the primary raw material needed in the manufacture of graphite electrodes. The Company manufactures carbon, graphite and semi-graphite refractory products, which protect the walls of blast furnaces and submerged arc furnaces. The Company’s operating segments include: Industrial Materials, which include graphite electrodes, refractory products and needle coke products, and Engineered Solutions, which includes advanced graphite materials, advanced composite materials, advanced electronics technologies and advanced materials. The Company has seven product categories: graphite electrodes, refractory products, needle coke products, advanced graphite materials, advanced composite materials, advanced electronics technologies and advanced materials.

FARO Technologies Company Profile

FARO Technologies, Inc. designs, develops, manufactures, markets and supports software driven, three-dimensional (3D) measurement, imaging and realization systems. The Company operates in three segments: Factory Metrology, Construction BIM-CIM and Other. It sells its products through a direct sales force across customers in a range of manufacturing, industrial, architecture, surveying, building construction and law enforcement applications. Its FaroArm, FARO Laser ScanArm, FARO Gage, FARO Laser Tracker, FARO Cobalt Array 3D Imager AMP, and their companion CAM2 software provide for Computer-Aided Design-based inspection and/or factory-level statistical process control and surveying. It operates in international markets throughout the world and maintain sales offices in Australia, Brazil, Canada, China, India, Italy, Japan, Malaysia, Mexico, the Netherlands, Poland, Portugal, Singapore, South Korea, Spain, Switzerland, Thailand, Turkey, the United Kingdom, the United States and Vietnam.

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