The Rubicon Project, Inc. (NYSE:RUBI) shares saw unusually-high trading volume on Tuesday . Approximately 2,653,800 shares were traded during trading, an increase of 277% from the previous session’s volume of 704,166 shares.The stock last traded at $1.89 and had previously closed at $1.69.

RUBI has been the subject of a number of recent analyst reports. B. Riley reiterated a “hold” rating and set a $3.00 price target on shares of The Rubicon Project in a report on Friday, November 3rd. Needham & Company LLC restated a “hold” rating on shares of The Rubicon Project in a research note on Thursday, August 24th. Citigroup reduced their target price on The Rubicon Project from $4.00 to $3.00 and set a “neutral” rating for the company in a research note on Friday, November 3rd. Finally, ValuEngine downgraded The Rubicon Project from a “sell” rating to a “strong sell” rating in a research note on Friday, September 1st. Two analysts have rated the stock with a sell rating and eight have issued a hold rating to the stock. The stock presently has a consensus rating of “Hold” and a consensus price target of $5.61.

The Rubicon Project (NYSE:RUBI) last announced its earnings results on Thursday, November 2nd. The software maker reported ($0.14) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.12) by ($0.02). The Rubicon Project had a negative return on equity of 9.23% and a negative net margin of 77.31%. The company had revenue of $35.20 million during the quarter, compared to analysts’ expectations of $39.38 million. During the same quarter last year, the firm posted $0.20 earnings per share. The firm’s revenue was down 41.9% on a year-over-year basis. analysts predict that The Rubicon Project, Inc. will post -2.58 EPS for the current year.

A number of hedge funds have recently added to or reduced their stakes in RUBI. Divisar Capital Management LLC grew its holdings in shares of The Rubicon Project by 38.5% during the second quarter. Divisar Capital Management LLC now owns 2,476,289 shares of the software maker’s stock valued at $12,728,000 after buying an additional 688,801 shares during the last quarter. Sessa Capital IM L.P. raised its position in The Rubicon Project by 76.5% in the third quarter. Sessa Capital IM L.P. now owns 2,262,748 shares of the software maker’s stock worth $8,802,000 after acquiring an additional 980,420 shares during the period. Dimensional Fund Advisors LP raised its position in The Rubicon Project by 9.5% in the third quarter. Dimensional Fund Advisors LP now owns 2,045,001 shares of the software maker’s stock worth $7,955,000 after acquiring an additional 178,210 shares during the period. Vanguard Group Inc. raised its position in The Rubicon Project by 5.8% in the second quarter. Vanguard Group Inc. now owns 1,712,725 shares of the software maker’s stock worth $8,802,000 after acquiring an additional 93,265 shares during the period. Finally, Citadel Advisors LLC grew its stake in The Rubicon Project by 30.6% during the third quarter. Citadel Advisors LLC now owns 935,350 shares of the software maker’s stock valued at $3,639,000 after acquiring an additional 218,914 shares in the last quarter. 62.62% of the stock is owned by institutional investors.

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The Rubicon Project Company Profile

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

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