Zacks Investment Research upgraded shares of Aviva (OTCMKTS:AVVIY) from a hold rating to a buy rating in a report issued on Thursday. Zacks Investment Research currently has $15.00 price target on the financial services provider’s stock.

According to Zacks, “Aviva has established a competitive position in North America. In the US, the world’s largest savings market, Aviva is the leading provider of indexed annuity and indexed life insurance products. Its principal activity is the provision of financial products and services, focused on the following lines of business: long-term insurance and savings business, fund management and general insurance and health. The company’s business is managed on a geographic basis through a regional management structure based on four regions, U.K., Europe, North America and Asia Pacific. The four regions function as five operating segments as, due to the size of the U.K. region, it is split into two operating segments, U.K. Life and U.K. General Insurance, which undertake long term insurance and savings business and general insurance respectively. “

Separately, Bank of America downgraded shares of Aviva from a buy rating to a neutral rating in a research report on Wednesday, December 13th.

Aviva (OTCMKTS AVVIY) traded down $0.06 during mid-day trading on Thursday, reaching $13.95. 109,362 shares of the company traded hands, compared to its average volume of 99,902. Aviva has a 52 week low of $11.56 and a 52 week high of $14.44.

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Aviva Company Profile

Aviva plc is a holding company. The Company provides customers with long-term insurance and savings, general and health insurance, and fund management products and services. Its segments include United Kingdom & Ireland; France; Poland; Italy, Spain and Other; Canada; Asia; Aviva Investors, and Other Group activities.

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