Marin Software (NYSE: MRIN) and Support.com (NASDAQ:SPRT) are both small-cap technology companies, but which is the superior business? We will compare the two businesses based on the strength of their risk, profitability, dividends, institutional ownership, valuation, analyst recommendations and earnings.

Profitability

This table compares Marin Software and Support.com’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Marin Software -35.92% -27.35% -22.02%
Support.com -8.06% -6.02% -5.23%

Insider and Institutional Ownership

35.1% of Support.com shares are owned by institutional investors. 9.7% of Marin Software shares are owned by company insiders. Comparatively, 15.5% of Support.com shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Volatility & Risk

Marin Software has a beta of 1.52, indicating that its share price is 52% more volatile than the S&P 500. Comparatively, Support.com has a beta of 0.78, indicating that its share price is 22% less volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Marin Software and Support.com, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marin Software 0 1 0 0 2.00
Support.com 0 0 0 0 N/A

Marin Software presently has a consensus target price of $2.00, suggesting a potential downside of 81.57%. Given Marin Software’s higher probable upside, equities research analysts clearly believe Marin Software is more favorable than Support.com.

Valuation & Earnings

This table compares Marin Software and Support.com’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Marin Software $99.88 million 0.61 -$16.48 million ($5.13) -2.12
Support.com $61.66 million 0.76 -$15.95 million ($0.25) -10.04

Support.com has lower revenue, but higher earnings than Marin Software. Support.com is trading at a lower price-to-earnings ratio than Marin Software, indicating that it is currently the more affordable of the two stocks.

Summary

Support.com beats Marin Software on 8 of the 12 factors compared between the two stocks.

Marin Software Company Profile

Marin Software Incorporated provides a cross-channel, cross-device, enterprise marketing software platform for search, display and social advertising channels. The Company’s enterprise marketing software platform is offered as an integrated software-as-a-service (SaaS) solution for advertisers and agencies. The Company’s platform enables digital marketers to manage performance of their online advertising campaigns. Its software solution is designed to help its customers measure the effectiveness of their advertising campaigns through its reporting and analytics capabilities; manage and execute campaigns through its user interface and underlying technology that streamlines and automates functions, such as advertisement creation and bidding, across multiple publishers and channels, and optimize campaigns across multiple publishers and channels based on market and business data using its predictive bid management technology.

Support.com Company Profile

Support.com, Inc. is a provider of cloud-based software and services for technology support. The Company offers outsourced support services for service providers, retailers, Internet of Things (IoT) solution providers and technology companies. It offers technology support services programs for both the consumer and small business markets, and includes computer and mobile device set-up, security and support, virus and malware removal, wireless network set-up, and home security and automation system support. Its cloud-based offering, Nexus, is a software-as-a-service solution for companies to support interactions with their customers. Its end user software products are designed to maintain, optimize and secure computers and mobile devices. Its principal software products include products designed for malware protection and removal (SUPERAntiSpyware); personal computer (PC), smartphone and tablet maintenance and optimization (Cosmos), and PC registry cleaning and repair (ARO).

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