Media headlines about Baozun (NASDAQ:BZUN) have trended somewhat positive on Sunday, according to Accern. The research group identifies negative and positive news coverage by analyzing more than twenty million blog and news sources. Accern ranks coverage of companies on a scale of negative one to positive one, with scores nearest to one being the most favorable. Baozun earned a news sentiment score of 0.11 on Accern’s scale. Accern also gave headlines about the technology company an impact score of 45.4811426995544 out of 100, meaning that recent news coverage is somewhat unlikely to have an effect on the company’s share price in the next few days.

Several research analysts have recently issued reports on the company. BidaskClub raised Baozun from a “hold” rating to a “buy” rating in a research note on Tuesday, January 9th. Vetr downgraded Baozun from a “buy” rating to a “hold” rating and set a $35.93 price objective for the company. in a research note on Monday, January 8th. Finally, Zacks Investment Research downgraded Baozun from a “hold” rating to a “sell” rating in a research note on Tuesday, November 28th. One research analyst has rated the stock with a sell rating, two have assigned a hold rating and three have given a buy rating to the company. Baozun has an average rating of “Hold” and a consensus target price of $35.79.

Shares of Baozun (BZUN) opened at $36.87 on Friday. Baozun has a twelve month low of $12.83 and a twelve month high of $40.65. The company has a market capitalization of $2,020.00 and a P/E ratio of 111.73.

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About Baozun

Baozun Inc is a brand e-commerce solutions company. The Company is engaged in providing end-to-end e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment.

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