Foot Locker (NYSE: FL) and Sequential Brands Group (NASDAQ:SQBG) are both retail/wholesale companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, profitability, dividends, earnings, analyst recommendations, valuation and risk.

Analyst Recommendations

This is a summary of recent recommendations for Foot Locker and Sequential Brands Group, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Foot Locker 1 12 11 0 2.42
Sequential Brands Group 0 4 3 0 2.43

Foot Locker presently has a consensus target price of $53.86, indicating a potential upside of 13.50%. Sequential Brands Group has a consensus target price of $6.92, indicating a potential upside of 277.96%. Given Sequential Brands Group’s stronger consensus rating and higher possible upside, analysts clearly believe Sequential Brands Group is more favorable than Foot Locker.


Foot Locker pays an annual dividend of $1.24 per share and has a dividend yield of 2.6%. Sequential Brands Group does not pay a dividend. Foot Locker pays out 31.2% of its earnings in the form of a dividend. Foot Locker has increased its dividend for 7 consecutive years.

Insider & Institutional Ownership

89.9% of Foot Locker shares are held by institutional investors. Comparatively, 50.3% of Sequential Brands Group shares are held by institutional investors. 1.7% of Foot Locker shares are held by insiders. Comparatively, 27.3% of Sequential Brands Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Risk & Volatility

Foot Locker has a beta of 0.82, indicating that its share price is 18% less volatile than the S&P 500. Comparatively, Sequential Brands Group has a beta of 0.42, indicating that its share price is 58% less volatile than the S&P 500.


This table compares Foot Locker and Sequential Brands Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Foot Locker 6.79% 19.96% 14.29%
Sequential Brands Group -14.35% 2.26% 0.85%

Earnings & Valuation

This table compares Foot Locker and Sequential Brands Group’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Foot Locker $7.77 billion 0.74 $664.00 million $3.98 11.92
Sequential Brands Group $155.53 million 0.74 -$820,000.00 ($0.38) -4.82

Foot Locker has higher revenue and earnings than Sequential Brands Group. Sequential Brands Group is trading at a lower price-to-earnings ratio than Foot Locker, indicating that it is currently the more affordable of the two stocks.


Foot Locker beats Sequential Brands Group on 12 of the 17 factors compared between the two stocks.

About Foot Locker

Foot Locker, Inc. is a retailer of shoes and apparel. The Company operates through two segments: Athletic Stores and Direct-to-Customers. The Company is an athletic footwear and apparel retailer, which include businesses, such as include Foot Locker, Kids Foot Locker, Lady Foot Locker, Champs Sports, Footaction, Runners Point, Sidestep and SIX:02. The Direct-to-Customers segment is multi-branded and sells directly to customers through Internet and mobile sites and catalogs. The Direct-to-Customers segment operates the Websites for,, and Additionally, this segment includes the Websites, both desktop and mobile, aligned with the brand names of its store banners (,,,,,,, and

About Sequential Brands Group

Sequential Brands Group, Inc. owns a portfolio of consumer brands in the fashion, home, athletic and lifestyle categories. The Company’s portfolio of consumer brands includes Martha Stewart, Emeril Lagasse, Jessica Simpson, Joe’s Jeans, William Rast, Ellen Tracy, Revo, AND1 and Avia. The Company’s brands are licensed for a range of product categories, including apparel, footwear, eyewear, fashion accessories and home goods. The Company licenses brands to both wholesale and direct-to-retail licensees. The Company licenses the Martha Stewart brand to various licensees, including retailers, such as Macy’s, The Home Depot, PetSmart and Staples. The Jessica Simpson Collection is a signature lifestyle concept designed in collaboration with Jessica Simpson, which offers various product categories, including footwear, apparel, fragrance, fashion accessories, maternity apparel, girls clothing and a home line. The Avia brand offers running and activewear products.

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