McDonald's (NYSE: MCD) and Country Syl Ckng Restaurant Chain (NYSE:CCSC) are both cyclical consumer goods & services companies, but which is the better business? We will compare the two companies based on the strength of their profitability, institutional ownership, valuation, risk, analyst recommendations, earnings and dividends.

Earnings & Valuation

This table compares McDonald's and Country Syl Ckng Restaurant Chain’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
McDonald's $24.62 billion 5.62 $4.69 billion $6.93 25.05
Country Syl Ckng Restaurant Chain N/A N/A N/A $0.16 32.31

McDonald's has higher revenue and earnings than Country Syl Ckng Restaurant Chain. McDonald's is trading at a lower price-to-earnings ratio than Country Syl Ckng Restaurant Chain, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares McDonald's and Country Syl Ckng Restaurant Chain’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
McDonald's 24.19% -216.45% 16.36%
Country Syl Ckng Restaurant Chain 3.68% 5.63% 4.72%

Dividends

McDonald's pays an annual dividend of $4.04 per share and has a dividend yield of 2.3%. Country Syl Ckng Restaurant Chain does not pay a dividend. McDonald's pays out 58.3% of its earnings in the form of a dividend. Country Syl Ckng Restaurant Chain has raised its dividend for 41 consecutive years.

Analyst Recommendations

This is a breakdown of recent recommendations for McDonald's and Country Syl Ckng Restaurant Chain, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
McDonald's 0 6 24 0 2.80
Country Syl Ckng Restaurant Chain 0 0 0 0 N/A

McDonald's presently has a consensus target price of $179.37, suggesting a potential upside of 3.34%. Given McDonald's’ higher possible upside, equities research analysts plainly believe McDonald's is more favorable than Country Syl Ckng Restaurant Chain.

Insider & Institutional Ownership

67.3% of McDonald's shares are owned by institutional investors. 0.2% of McDonald's shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Volatility & Risk

McDonald's has a beta of 0.67, meaning that its share price is 33% less volatile than the S&P 500. Comparatively, Country Syl Ckng Restaurant Chain has a beta of 0.5, meaning that its share price is 50% less volatile than the S&P 500.

Summary

McDonald's beats Country Syl Ckng Restaurant Chain on 10 of the 14 factors compared between the two stocks.

About McDonald's

McDonald’s Corporation (McDonald’s) operates and franchises McDonald’s restaurants. The Company’s restaurants serve a locally relevant menu of food and drinks sold at various price points in over 100 countries. The Company’s segments include U.S., International Lead Markets, High Growth Markets, and Foundational Markets and Corporate. The U.S. segment focuses on offering a platform for authentic ingredients that allows customers to customize their sandwiches. Its High Growth Markets segment includes its operations in markets, such as China, Italy, Korea, Poland, Russia, Spain, Switzerland, the Netherlands and related markets. The International Lead markets segment includes the Company’s operations in various markets, such as Australia, Canada, France, Germany, the United Kingdom and related markets. The Foundational markets and Corporate segment is engaged in operating restaurants and increasing convenience to customers, including through drive-thru and delivery.

About Country Syl Ckng Restaurant Chain

Country Style Cooking Restaurant Chain Co., Ltd. (CSC Cayman) is a quick service restaurant chain in China. The Company is engaged in serving Sichuan-style fast food over the counter in the People’s Republic of China. The Company’s restaurant chain has approximately 337 restaurants, including around 177 restaurants in Chongqing municipality and around 103 restaurants in Sichuan province. CSC Cayman’s staples include entrees, such as spicy sauteed pork, Taiwanese-style braised pork over rice, honey-roasted spicy chicken wings, mushroom chicken, shredded pepper steak, shredded quick-fried ginger duck and kung pao chicken, along with a range of appetizers, desserts and beverages. Each entree on its menu is prepared with pre-mixed sauce packages delivered from the Company’s central facility in Chongqing. Approximately 260 of the Company’s restaurants are operated under its CSC brand and around 74 of the restaurants were operated under its Mr. Rice brand.

Receive News & Ratings for McDonald's Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for McDonald's and related companies with MarketBeat.com's FREE daily email newsletter.