Ralph Lauren (NYSE: RL) and Under Armour (NYSE:UA) are both mid-cap cyclical consumer goods & services companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, profitability, valuation, analyst recommendations, dividends, earnings and institutional ownership.

Earnings & Valuation

This table compares Ralph Lauren and Under Armour’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Ralph Lauren $6.65 billion 1.28 -$99.30 million $0.96 108.77
Under Armour $4.83 billion 1.14 $256.97 million $0.32 39.00

Under Armour has lower revenue, but higher earnings than Ralph Lauren. Under Armour is trading at a lower price-to-earnings ratio than Ralph Lauren, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Ralph Lauren and Under Armour, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ralph Lauren 4 10 5 0 2.05
Under Armour 8 10 5 0 1.87

Ralph Lauren presently has a consensus target price of $88.73, suggesting a potential downside of 15.02%. Under Armour has a consensus target price of $16.05, suggesting a potential upside of 28.63%. Given Under Armour’s higher possible upside, analysts plainly believe Under Armour is more favorable than Ralph Lauren.

Dividends

Ralph Lauren pays an annual dividend of $2.00 per share and has a dividend yield of 1.9%. Under Armour does not pay a dividend. Ralph Lauren pays out 208.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Profitability

This table compares Ralph Lauren and Under Armour’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Ralph Lauren 1.29% 14.06% 8.26%
Under Armour 2.94% 9.38% 5.23%

Institutional and Insider Ownership

66.9% of Ralph Lauren shares are held by institutional investors. Comparatively, 31.8% of Under Armour shares are held by institutional investors. 32.9% of Ralph Lauren shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Ralph Lauren beats Under Armour on 10 of the 14 factors compared between the two stocks.

About Ralph Lauren

Ralph Lauren Corporation is engaged in the design, marketing and distribution of lifestyle products, including apparel, accessories, home furnishings and other licensed product categories. The Company operates through three segments: Wholesale, Retail and Licensing. Wholesale business consists of sales made to department stores and specialty stores around the world. Retail business consists of sales made directly to consumers through retail channel, which includes Company’s’ retail stores, concession-based shop-within-shops and e-commerce operations around the world. Licensing business consists of royalty-based arrangements, under which the Company licenses to unrelated third parties for specified periods the right to operate retail stores and/or to use its various trademarks in connection with the manufacture and sale of designated products, such as certain apparel, eyewear, fragrances and home furnishings.

About Under Armour

Under Armour, Inc. is engaged in the development, marketing and distribution of branded performance apparel, footwear and accessories for men, women and youth. The Company’s segments include North America, consisting of the United States and Canada; Europe, the Middle East and Africa (EMEA); Asia-Pacific; Latin America, and Connected Fitness. Its products are sold across the world and worn by athletes at all levels, from youth to professional, on playing fields around the globe, as well as by consumers with active lifestyles. The Company sells its branded apparel, footwear and accessories in North America through its wholesale and direct to consumer channels. As of December 31, 2016, the Company had approximately 151 factory house stores in North America primarily located in outlet centers throughout the United States. In addition, the Company distributes its products in North America through third-party logistics providers with primary locations in Canada, New Jersey and Florida.

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