News headlines about Harte Hanks (NYSE:HHS) have been trending somewhat positive on Friday, Accern Sentiment Analysis reports. The research firm ranks the sentiment of news coverage by analyzing more than twenty million news and blog sources in real-time. Accern ranks coverage of publicly-traded companies on a scale of negative one to positive one, with scores closest to one being the most favorable. Harte Hanks earned a daily sentiment score of 0.08 on Accern’s scale. Accern also gave media coverage about the business services provider an impact score of 46.1117981736871 out of 100, indicating that recent news coverage is somewhat unlikely to have an effect on the company’s share price in the next several days.

Several research analysts recently issued reports on the stock. Noble Financial raised shares of Harte Hanks from a “hold” rating to a “buy” rating in a research note on Thursday, November 9th. Zacks Investment Research raised shares of Harte Hanks from a “hold” rating to a “buy” rating and set a $1.00 target price on the stock in a research note on Tuesday, January 9th.

Harte Hanks (NYSE HHS) remained flat at $$1.03 during trading on Friday. 132,500 shares of the company’s stock traded hands, compared to its average volume of 198,250. Harte Hanks has a 1-year low of $0.73 and a 1-year high of $1.65. The stock has a market capitalization of $64.41, a P/E ratio of -0.49 and a beta of 1.62. The company has a quick ratio of 1.69, a current ratio of 1.70 and a debt-to-equity ratio of -1.88.

Harte Hanks (NYSE:HHS) last released its quarterly earnings data on Wednesday, November 8th. The business services provider reported ($0.04) earnings per share for the quarter, missing analysts’ consensus estimates of ($0.01) by ($0.03). Harte Hanks had a negative net margin of 33.12% and a negative return on equity of 152.65%. The business had revenue of $94.42 million during the quarter, compared to the consensus estimate of $95.20 million. analysts predict that Harte Hanks will post -0.19 earnings per share for the current year.

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About Harte Hanks

Harte Hanks, Inc (Harte Hanks) is a multi-channel marketing company. The Company’s Customer Interaction business offers a range of marketing services, in media from direct mail to e-mail, including agency and digital services; database marketing solutions and business-to-business lead generation; direct mail, and contact centers.

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