Shares of Groupon Inc (NASDAQ:GRPN) shot up 9% during mid-day trading on Friday . The stock traded as high as $5.60 and last traded at $5.57. 18,871,734 shares changed hands during trading, an increase of 101% from the average session volume of 9,388,470 shares. The stock had previously closed at $5.11.

Several research firms have issued reports on GRPN. Vetr lowered shares of Groupon from a “buy” rating to a “hold” rating and set a $6.09 price target for the company. in a research report on Monday, December 11th. Piper Jaffray Companies reiterated an “overweight” rating and set a $6.25 price target on shares of Groupon in a research report on Tuesday, December 12th. DA Davidson restated a “buy” rating on shares of Groupon in a research report on Thursday, November 30th. Zacks Investment Research upgraded shares of Groupon from a “hold” rating to a “strong-buy” rating and set a $6.25 price target for the company in a research report on Monday, November 6th. Finally, TheStreet upgraded shares of Groupon from a “d” rating to a “c-” rating in a research report on Thursday, November 2nd. Five research analysts have rated the stock with a sell rating, ten have given a hold rating, seven have issued a buy rating and one has given a strong buy rating to the company. The stock has a consensus rating of “Hold” and a consensus target price of $5.06.

The company has a current ratio of 0.86, a quick ratio of 0.86 and a debt-to-equity ratio of 0.99.

Groupon (NASDAQ:GRPN) last posted its earnings results on Wednesday, November 1st. The coupon company reported $0.01 earnings per share for the quarter. The company had revenue of $634.46 million during the quarter, compared to analyst estimates of $642.62 million. Groupon had a negative net margin of 2.97% and a negative return on equity of 1.47%. Groupon’s revenue for the quarter was down 7.6% on a year-over-year basis. During the same period in the prior year, the business posted ($0.01) earnings per share. analysts predict that Groupon Inc will post -0.02 EPS for the current year.

In other Groupon news, Director Eric P. Lefkofsky sold 1,500,000 shares of the firm’s stock in a transaction dated Thursday, December 7th. The shares were sold at an average price of $5.77, for a total value of $8,655,000.00. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Also, insider James Sullivan sold 25,000 shares of the firm’s stock in a transaction dated Tuesday, November 14th. The stock was sold at an average price of $5.29, for a total transaction of $132,250.00. Following the completion of the sale, the insider now owns 350,919 shares of the company’s stock, valued at $1,856,361.51. The disclosure for this sale can be found here. Over the last quarter, insiders have sold 1,545,000 shares of company stock valued at $8,901,450. 23.40% of the stock is currently owned by company insiders.

A number of institutional investors and hedge funds have recently modified their holdings of GRPN. Pictet Asset Management Ltd. purchased a new stake in Groupon in the third quarter worth about $37,704,000. SG Capital Management LLC purchased a new stake in Groupon in the third quarter worth about $16,741,000. State Street Corp lifted its holdings in Groupon by 38.2% in the second quarter. State Street Corp now owns 8,827,043 shares of the coupon company’s stock worth $33,898,000 after buying an additional 2,440,783 shares during the period. Vanguard Group Inc. lifted its holdings in Groupon by 8.1% in the second quarter. Vanguard Group Inc. now owns 32,453,440 shares of the coupon company’s stock worth $124,620,000 after buying an additional 2,430,907 shares during the period. Finally, Sumitomo Mitsui Asset Management Company LTD lifted its holdings in Groupon by 40.2% in the third quarter. Sumitomo Mitsui Asset Management Company LTD now owns 8,451,180 shares of the coupon company’s stock worth $43,946,000 after buying an additional 2,421,825 shares during the period. Institutional investors and hedge funds own 60.01% of the company’s stock.

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About Groupon

Groupon, Inc operates online local commerce marketplaces around the world that connect merchants to consumers by offering goods and services at a discount. The Company operates through three segments: North America, which represents the United States and Canada; EMEA, which consists of Europe, and the Middle East and Africa, and the remainder of its international operations (Rest of World).

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