CSS Industries (NYSE: CSS) and Shutterfly (NASDAQ:SFLY) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, profitability, dividends, valuation, institutional ownership and earnings.

Volatility and Risk

CSS Industries has a beta of 1.17, meaning that its share price is 17% more volatile than the S&P 500. Comparatively, Shutterfly has a beta of 0.93, meaning that its share price is 7% less volatile than the S&P 500.

Valuation and Earnings

This table compares CSS Industries and Shutterfly’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
CSS Industries $322.43 million 0.53 $28.50 million ($0.37) -50.86
Shutterfly $1.19 billion 2.33 $30.08 million $0.39 218.92

Shutterfly has higher revenue and earnings than CSS Industries. CSS Industries is trading at a lower price-to-earnings ratio than Shutterfly, indicating that it is currently the more affordable of the two stocks.


This table compares CSS Industries and Shutterfly’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
CSS Industries -0.96% 4.51% 3.64%
Shutterfly 2.53% 6.99% 3.10%


CSS Industries pays an annual dividend of $0.80 per share and has a dividend yield of 4.3%. Shutterfly does not pay a dividend. CSS Industries pays out -216.2% of its earnings in the form of a dividend.

Insider and Institutional Ownership

81.1% of CSS Industries shares are held by institutional investors. 3.9% of CSS Industries shares are held by insiders. Comparatively, 0.8% of Shutterfly shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a summary of recent recommendations and price targets for CSS Industries and Shutterfly, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CSS Industries 0 1 0 0 2.00
Shutterfly 1 2 4 0 2.43

CSS Industries presently has a consensus target price of $31.50, indicating a potential upside of 67.38%. Shutterfly has a consensus target price of $56.86, indicating a potential downside of 33.41%. Given CSS Industries’ higher probable upside, analysts clearly believe CSS Industries is more favorable than Shutterfly.


Shutterfly beats CSS Industries on 9 of the 16 factors compared between the two stocks.

CSS Industries Company Profile

CSS Industries, Inc. is a consumer products company, which is engaged in the design, manufacture, procurement, distribution and sale of non-durable all occasion and seasonal social expression products, principally to mass market retailers in the United States and Canada. The Company’s occasion and seasonal products include classroom exchange Valentines, infant products, journals, buttons, gift wrap, floral accessories, craft and educational products, Easter egg dyes and novelties, memory books, scrapbooks, stickers, stationery and other items. Its Christmas products include decorative ribbons and bows, boxed greeting cards, gift tags, gift bags, gift boxes, gift card holders, tissue paper and decorations. Valentine product offerings include classroom exchange Valentine cards and other related Valentine products, while its Easter product offerings include Dudley’s brand of Easter egg dyes and related Easter seasonal products. Its brands include Paper Magic, Berwick, Offray and others.

Shutterfly Company Profile

Shutterfly, Inc. is an online manufacturer and retailer of personalized products and services. The Company focuses on helping consumers manage their memories through the medium of photography. The Company’s segments are Consumer and Shutterfly Business Solutions (SBS). The Consumer segment offers photo-based products, such as photo books, stationery and greeting cards, other photo-based merchandise, photo prints and statement gifts. The SBS segment includes printing and shipping of direct marketing and other variable data print products and formats. The Company provides a range of personalized photo-based products and services that enables the consumers to upload, edit, organize, find, share, create, print, and preserve their memories in a thoughtful manner. The Company’s brands include Shutterfly, Tiny Prints, Wedding Paper Divas, MyPublisher, BorrowLenses and Groovebook. The Company has its production facilities in Fort Mill, South Carolina; Shakopee, Minnesota, and Tempe, Arizona.

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