XO Group Inc (NYSE:XOXO) shares reached a new 52-week high on Wednesday . The company traded as high as $21.97 and last traded at $21.96, with a volume of 66933 shares. The stock had previously closed at $21.50.

A number of research firms have weighed in on XOXO. Zacks Investment Research raised shares of XO Group from a “hold” rating to a “buy” rating and set a $23.00 target price on the stock in a research note on Wednesday, March 7th. Aegis reissued a “buy” rating and issued a $25.00 target price (up from $23.00) on shares of XO Group in a research note on Monday, March 5th. Finally, TheStreet lowered shares of XO Group from a “b” rating to a “c+” rating in a research note on Thursday, March 1st. Four equities research analysts have rated the stock with a hold rating and two have given a buy rating to the company. XO Group currently has a consensus rating of “Hold” and a consensus target price of $21.88.

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The company has a market capitalization of $548.58, a P/E ratio of 54.72, a price-to-earnings-growth ratio of 2.54 and a beta of 0.88.

XO Group (NYSE:XOXO) last released its earnings results on Thursday, March 1st. The specialty retailer reported $0.14 earnings per share for the quarter, topping the Zacks’ consensus estimate of $0.11 by $0.03. XO Group had a net margin of 3.45% and a return on equity of 5.76%. The business had revenue of $42.33 million for the quarter, compared to analyst estimates of $41.41 million. analysts predict that XO Group Inc will post 0.56 earnings per share for the current fiscal year.

In other news, Director David Liu sold 275,465 shares of XO Group stock in a transaction that occurred on Thursday, March 8th. The shares were sold at an average price of $20.38, for a total transaction of $5,613,976.70. Following the sale, the director now owns 493,375 shares of the company’s stock, valued at approximately $10,054,982.50. The transaction was disclosed in a filing with the SEC, which can be accessed through this link. Also, insider Iorio Nic Di sold 5,000 shares of XO Group stock in a transaction that occurred on Wednesday, March 7th. The shares were sold at an average price of $20.62, for a total transaction of $103,100.00. Following the sale, the insider now directly owns 168,127 shares in the company, valued at approximately $3,466,778.74. The disclosure for this sale can be found here. 6.80% of the stock is currently owned by insiders.

Several hedge funds have recently added to or reduced their stakes in XOXO. Northern Trust Corp raised its position in shares of XO Group by 3.5% during the 2nd quarter. Northern Trust Corp now owns 360,337 shares of the specialty retailer’s stock valued at $6,349,000 after buying an additional 12,236 shares during the period. Voya Investment Management LLC increased its stake in shares of XO Group by 9.6% during the second quarter. Voya Investment Management LLC now owns 18,136 shares of the specialty retailer’s stock worth $320,000 after acquiring an additional 1,593 shares during the period. State Street Corp increased its stake in shares of XO Group by 2.6% during the second quarter. State Street Corp now owns 655,761 shares of the specialty retailer’s stock worth $11,555,000 after acquiring an additional 16,400 shares during the period. The Manufacturers Life Insurance Company increased its stake in shares of XO Group by 1.1% during the second quarter. The Manufacturers Life Insurance Company now owns 20,471 shares of the specialty retailer’s stock worth $361,000 after acquiring an additional 226 shares during the period. Finally, Prudential Financial Inc. increased its stake in shares of XO Group by 20.2% during the third quarter. Prudential Financial Inc. now owns 102,118 shares of the specialty retailer’s stock worth $2,008,000 after acquiring an additional 17,160 shares during the period. 85.43% of the stock is currently owned by hedge funds and other institutional investors.

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About XO Group

XO Group Inc is engaged in providing content and marketing solutions, targeted advertising programs, transactions and merchandise. The Company’s multi-platform brands guide couples through transformative life stages from getting married with The Knot, to moving in together with The Nest, to having a baby with The Bump, and helping bring celebrations to life with entertainment vendors from GigMasters.com Incorporated (GigMasters).

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