Ituran (NASDAQ: ITRN) and Digital Ally (NASDAQ:DGLY) are both small-cap industrial products companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, profitability, analyst recommendations, valuation, institutional ownership, risk and dividends.


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Ituran pays an annual dividend of $0.96 per share and has a dividend yield of 2.7%. Digital Ally does not pay a dividend. Ituran pays out 45.9% of its earnings in the form of a dividend.


This table compares Ituran and Digital Ally’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Ituran 18.36% 34.76% 21.36%
Digital Ally -80.08% -195.04% -64.01%

Volatility and Risk

Ituran has a beta of 0.78, indicating that its stock price is 22% less volatile than the S&P 500. Comparatively, Digital Ally has a beta of 2.55, indicating that its stock price is 155% more volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for Ituran and Digital Ally, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ituran 0 2 0 0 2.00
Digital Ally 0 0 2 0 3.00

Ituran currently has a consensus target price of $36.00, indicating a potential upside of 1.27%. Digital Ally has a consensus target price of $6.00, indicating a potential upside of 130.77%. Given Digital Ally’s stronger consensus rating and higher probable upside, analysts plainly believe Digital Ally is more favorable than Ituran.

Insider and Institutional Ownership

54.5% of Ituran shares are owned by institutional investors. Comparatively, 4.0% of Digital Ally shares are owned by institutional investors. 19.0% of Digital Ally shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Valuation & Earnings

This table compares Ituran and Digital Ally’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Ituran $238.52 million 3.13 $43.79 million $2.09 17.01
Digital Ally $16.58 million 1.09 -$12.71 million ($2.13) -1.22

Ituran has higher revenue and earnings than Digital Ally. Digital Ally is trading at a lower price-to-earnings ratio than Ituran, indicating that it is currently the more affordable of the two stocks.


Ituran beats Digital Ally on 9 of the 15 factors compared between the two stocks.

Ituran Company Profile

Ituran Location and Control Ltd., together with its subsidiaries, provides location-based services and wireless communications products in Israel, Brazil, Argentina, and the United States. The company's Location-Based Services segment provides stolen vehicle recovery and tracking services, which enable to locate, track, and recover stolen vehicles for its subscribers; fleet management services that enable corporate and individual customers to track and manage their vehicles in real time; and personal locator services that allow customers to protect valuable merchandise and equipment. This segment also offers on-demand navigation guidance, information, and assistance to its customers, such as the provision of traffic reports, help with directions, and information on the location of gas stations, car repair shops, post offices, hospitals, and other facilities, as well as Connect, a car service based on the Android platform, which provides access to Android market applications and to various services from car systems and remote communications. This segment provides its services to insurance companies and agents, car manufacturers, dealers and importers, cooperative sales channels, and private subscribers. The company's Wireless Communications Products segment provides Base Site, a radio receiver, which includes a processor and a data computation unit to collect and send data to and from transponders, and send that data to control centers; Control Center, a center consisting of software used to collect data from various base sites, conduct location calculations, and transmit location data to various customers and law enforcement agencies; GPS/GPRS-based products, such as navigation and tracking devices installed in vehicles; and SMART, a portable transmitter installed in vehicles that sends a signal to the base site enabling the location of vehicles, equipment, or an individual. Ituran Location and Control Ltd. was founded in 1994 and is headquartered in Azor, Israel.

Digital Ally Company Profile

Digital Ally, Inc. produces digital video imaging and storage products for use in law enforcement, security and commercial applications. The Company’s products include in-car digital video/audio recorder contained in a rear-view mirror for use in law enforcement and commercial fleets; a system that provides its law enforcement customers with audio/video surveillance from multiple vantage points and hands-free automatic activation of body-worn cameras and in-car video systems; a weather-resistant mobile digital video recording system for use on motorcycles, all-terrain vehicles (ATVs) and boats; a miniature digital video system designed to be worn on an individual’s body, and a hand-held laser speed detection device that it offers primarily to law enforcement agencies. The Company sells its products to law enforcement agencies and other security organizations, consumer and commercial fleet operators through direct sales domestically and third-party distributors internationally.

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