Fitbit (NYSE: FIT) is one of 156 public companies in the “ELECTRONICS” industry, but how does it contrast to its rivals? We will compare Fitbit to related businesses based on the strength of its profitability, valuation, analyst recommendations, earnings, risk, dividends and institutional ownership.

Earnings & Valuation

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This table compares Fitbit and its rivals revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Fitbit $1.62 billion -$277.19 million -4.43
Fitbit Competitors $4.31 billion $334.97 million 52.10

Fitbit’s rivals have higher revenue and earnings than Fitbit. Fitbit is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Insider & Institutional Ownership

61.5% of Fitbit shares are owned by institutional investors. Comparatively, 55.8% of shares of all “ELECTRONICS” companies are owned by institutional investors. 29.1% of Fitbit shares are owned by insiders. Comparatively, 13.9% of shares of all “ELECTRONICS” companies are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Volatility & Risk

Fitbit has a beta of 2.14, meaning that its stock price is 114% more volatile than the S&P 500. Comparatively, Fitbit’s rivals have a beta of 0.81, meaning that their average stock price is 19% less volatile than the S&P 500.


This table compares Fitbit and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Fitbit -17.16% -17.11% -10.06%
Fitbit Competitors -17.43% -7.45% -1.53%

Analyst Recommendations

This is a summary of current recommendations for Fitbit and its rivals, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fitbit 2 9 6 0 2.24
Fitbit Competitors 454 2487 3882 181 2.54

Fitbit presently has a consensus target price of $6.88, indicating a potential upside of 30.46%. As a group, “ELECTRONICS” companies have a potential upside of 7.56%. Given Fitbit’s higher possible upside, equities analysts plainly believe Fitbit is more favorable than its rivals.


Fitbit rivals beat Fitbit on 8 of the 13 factors compared.

Fitbit Company Profile

Fitbit, Inc. is a provider of health and fitness devices. The Company’s platform combines connected health and fitness devices with software and services, including an online dashboard and mobile applications, data analytics, motivational and social tools, personalized insights and virtual coaching through customized fitness plans and interactive workouts. It offers various fitness devices, including Fitbit Zip, Fitbit One, Fitbit Flex, Fitbit Flex 2, Fitbit Charge, Fitbit Charge 2, Fitbit Blaze, Fitbit Charge HR, Fitbit Surge, Fitbit Accessories and Aria. Its platform includes wearable connected health and fitness trackers, which are wrist-based and clippable devices that automatically track users daily steps, calories burned, distance traveled, and active minutes and display real-time feedback. Its trackers also measure sleep duration and quality, and its products track heart rate and global positioning system-based information. It also offers a wireless fidelity connected scale.

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