Blue Apron (NYSE: APRN) and Qurate Retail Group (NASDAQ:QRTEA) are both consumer staples companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, profitability, valuation, analyst recommendations, earnings, risk and institutional ownership.


This table compares Blue Apron and Qurate Retail Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Blue Apron -22.76% -155.60% -39.31%
Qurate Retail Group 11.15% 19.57% 7.14%

Analyst Ratings

This is a summary of recent ratings for Blue Apron and Qurate Retail Group, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Blue Apron 0 14 4 0 2.22
Qurate Retail Group 1 0 10 0 2.82

Blue Apron presently has a consensus price target of $5.93, suggesting a potential upside of 95.04%. Qurate Retail Group has a consensus price target of $31.31, suggesting a potential upside of 46.24%. Given Blue Apron’s higher probable upside, equities research analysts clearly believe Blue Apron is more favorable than Qurate Retail Group.

Valuation & Earnings

This table compares Blue Apron and Qurate Retail Group’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Blue Apron $881.19 million 0.66 -$210.14 million ($1.64) -1.85
Qurate Retail Group $10.38 billion 0.97 $2.44 billion $3.25 6.59

Qurate Retail Group has higher revenue and earnings than Blue Apron. Blue Apron is trading at a lower price-to-earnings ratio than Qurate Retail Group, indicating that it is currently the more affordable of the two stocks.

Institutional and Insider Ownership

11.7% of Blue Apron shares are held by institutional investors. Comparatively, 84.7% of Qurate Retail Group shares are held by institutional investors. 56.2% of Blue Apron shares are held by insiders. Comparatively, 0.0% of Qurate Retail Group shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.


Qurate Retail Group beats Blue Apron on 11 of the 13 factors compared between the two stocks.

Blue Apron Company Profile

Blue Apron Holdings, Inc. operates an e-commerce marketplace that delivers original recipes and fresh ingredients for making home cooking accessible. It provides original recipes with the pre-portioned ingredients to complement tastes and lifestyles of college graduates, young couples, families, singles, and empty nesters. The company also offers Blue Apron Wine, a direct-to-consumer wine delivery service that sells wines, which can be paired with its meals; and sells beef, poultry, and lamb products under the BN Ranch brand name. Its meal products are accompanied by printed and digital content, including how-to instructions, and the stories of its suppliers and specialty ingredients. The company offers its services through order selections on Website or mobile application in the United States. Blue Apron Holdings, Inc. was incorporated in 2016 and is headquartered in New York, New York.

Qurate Retail Group Company Profile

Qurate Retail Group, Inc. markets and sells various consumer products primarily through live merchandise-focused televised shopping programs, Websites, and mobile applications. The company's Websites offers home, apparel, beauty, accessories, jewelry, and electronics products. It also operates as an online retailer of women's, children's, and men's apparel, and children's merchandise; and home, beauty, and personalized products, as well as retails its products through catalogs, and retail and outlet stores. In addition, the company markets its products under the QVC, HSN, zulily, Frontgate, Ballard Designs, Grandin Road, Garnet Hill, and Improvements brand names. Its programming distributed products to approximately 362 million households in the United States, Germany, Austria, Japan, the United Kingdom, the Republic of Ireland, Italy, and France. The company was formerly known as QVC Group and changed its name to Qurate Retail Group, Inc. in March 2018. Qurate Retail Group, Inc. is based in Englewood, Colorado. Qurate Retail Group, Inc. is a subsidiary of Liberty Interactive Corporation.

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