Ford Motor (NYSE:F) and Brilliance China Automotive (OTCMKTS:BCAUY) are both auto/tires/trucks companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, analyst recommendations, institutional ownership, dividends, profitability, earnings and risk.


This table compares Ford Motor and Brilliance China Automotive’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Ford Motor 3.88% 15.48% 2.14%
Brilliance China Automotive N/A N/A N/A

Analyst Recommendations

This is a summary of current ratings and recommmendations for Ford Motor and Brilliance China Automotive, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ford Motor 1 11 5 0 2.24
Brilliance China Automotive 0 1 1 0 2.50

Ford Motor currently has a consensus target price of $10.99, suggesting a potential upside of 17.14%. Given Ford Motor’s higher possible upside, equities analysts clearly believe Ford Motor is more favorable than Brilliance China Automotive.


Ford Motor pays an annual dividend of $0.60 per share and has a dividend yield of 6.4%. Brilliance China Automotive pays an annual dividend of $0.12 per share and has a dividend yield of 1.4%. Ford Motor pays out 33.7% of its earnings in the form of a dividend.

Insider and Institutional Ownership

54.1% of Ford Motor shares are owned by institutional investors. Comparatively, 0.3% of Brilliance China Automotive shares are owned by institutional investors. 1.0% of Ford Motor shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Volatility and Risk

Ford Motor has a beta of 0.68, indicating that its share price is 32% less volatile than the S&P 500. Comparatively, Brilliance China Automotive has a beta of 2.04, indicating that its share price is 104% more volatile than the S&P 500.

Valuation and Earnings

This table compares Ford Motor and Brilliance China Automotive’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Ford Motor $156.78 billion 0.24 $7.60 billion $1.78 5.27
Brilliance China Automotive $771.82 million 5.69 $554.15 million N/A N/A

Ford Motor has higher revenue and earnings than Brilliance China Automotive.


Ford Motor beats Brilliance China Automotive on 10 of the 14 factors compared between the two stocks.

Ford Motor Company Profile

Ford Motor Company designs, manufactures, markets, and services a range of Ford cars, trucks, sport utility vehicles, and electrified vehicles; and Lincoln luxury vehicles worldwide. Its Automotive segment sells Ford and Lincoln vehicles, service parts, and accessories through distributors and dealers, as well as through dealerships to fleet customers, including commercial fleet customers, daily rental car companies, and governments. The company's Financial Services segment offers various automotive financing products to and through automotive dealers. Its financing products comprise retail installment sale contracts for new and used vehicles; and direct financing leases for new vehicles to retail and commercial customers, such as leasing companies, government entities, daily rental companies, and fleet customers. This segment also offers wholesale loans to dealers to finance the purchase of vehicle inventory; and loans to dealers to finance working capital and improvement of dealership facilities, purchase dealership real estate, and other dealer vehicle programs. The company has a strategic collaboration with Panasonic Corporation of North America and Qualcomm Technologies. Ford Motor Company was founded in 1903 and is based in Dearborn, Michigan.

Brilliance China Automotive Company Profile

Brilliance China Automotive Holdings Limited, an investment holding company, manufactures and sells minibuses and automotive components in the People's Republic of China. The company offers its minibuses under the JinBei and Granse brands, as well as multi-purpose vehicles under the Huasong brand. Its automotive components include mouldings, seats, axles, safety and airbag systems, interior decoration products, and engines for minibuses, sedans, sport utility vehicles, light duty trucks, etc. The company also offers sport activity vehicles. Brilliance China Automotive Holdings Limited has strategic partnerships and alliances with BMW, Toyota, Magna, Bosch, Continental, Delphi, TI Automotive, and Johnson Controls. The company was founded in 1949 and is headquartered in Central, Hong Kong, and is considered a Red Chip company due to its listing on the Hong Kong Stock Exchange.

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