Harte Hanks Inc (NYSE:HHS) has received an average broker rating score of 1.00 (Strong Buy) from the one analysts that cover the company, Zacks Investment Research reports. One research analyst has rated the stock with a strong buy rating.

Analysts have set a twelve-month consensus price target of $15.00 for the company and are forecasting that the company will post ($0.49) earnings per share for the current quarter, according to Zacks. Zacks has also given Harte Hanks an industry rank of 230 out of 257 based on the ratings given to its competitors.

A number of equities analysts have recently weighed in on HHS shares. ValuEngine downgraded Harte Hanks from a “hold” rating to a “sell” rating in a report on Thursday, August 2nd. Noble Financial set a $15.00 target price on Harte Hanks and gave the company a “buy” rating in a report on Thursday, August 9th. Finally, Zacks Investment Research downgraded Harte Hanks from a “hold” rating to a “strong sell” rating in a report on Tuesday, August 14th.

Shares of HHS traded down $0.21 during trading hours on Friday, reaching $4.88. The company’s stock had a trading volume of 600 shares, compared to its average volume of 14,135. The company has a market capitalization of $33.08 million, a price-to-earnings ratio of -4.05 and a beta of 0.94. Harte Hanks has a 1-year low of $4.79 and a 1-year high of $12.16.

Harte Hanks (NYSE:HHS) last issued its earnings results on Wednesday, November 7th. The business services provider reported ($1.01) earnings per share for the quarter, missing analysts’ consensus estimates of ($0.77) by ($0.24). The business had revenue of $63.59 million during the quarter, compared to analyst estimates of $67.20 million. Harte Hanks had a negative net margin of 4.27% and a negative return on equity of 2.70%. On average, equities analysts predict that Harte Hanks will post -0.93 earnings per share for the current year.

Hedge funds and other institutional investors have recently made changes to their positions in the stock. Fondren Management LP grew its stake in shares of Harte Hanks by 25.7% in the 2nd quarter. Fondren Management LP now owns 584,100 shares of the business services provider’s stock valued at $6,484,000 after buying an additional 119,300 shares in the last quarter. Renaissance Technologies LLC grew its stake in shares of Harte Hanks by 12.5% in the 2nd quarter. Renaissance Technologies LLC now owns 208,472 shares of the business services provider’s stock valued at $2,314,000 after buying an additional 23,232 shares in the last quarter. Finally, Eidelman Virant Capital bought a new stake in shares of Harte Hanks in the 2nd quarter valued at approximately $2,305,000. 34.25% of the stock is owned by institutional investors and hedge funds.

About Harte Hanks

Harte Hanks, Inc provides various multi-channel marketing services in the United States and internationally. The company provides agency and digital services, including search engine management, display, digital analytics, Website development and design, digital strategy, social media, email, e-commerce, and interactive relationship management services; and database marketing and business-to-business lead generation solutions that offer insight and analytics, customer data integration, and marketing communications tools.

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